Our Q1 2013 Power User report has arrived! Key themes this quarter include when you can reach your Power Users based on their daily visitation habits and the impact of rewards to drive deeper user engagement, broken out by app category.
Read MoreOur Q4 2012 Power User report is here! Each quarter we look at what’s keeping the app world’s most active users engaged, amused and informed.
Read MoreWhile last year was dubbed the “Social Bowl” due to the rise in Twitter and Facebook chatter during the big game, this year all eyes were on mobile and the “second screen” experience. Turns out, mobile did not disappoint. SessionM and the Mobile Marketing Association recently launched a series of mobile marketing studies called “mPulse” (Mobile Pulse) to map out consumer behavior towards mobile devices across annual milestones and events. The first study was focused on viewer interactions via mobile during the Super Bowl. Over 3,000 respondents were polled in real time, focusing on how they used mobile during the game and throughout the commercials.
Read MoreDigital natives may change media channels 27 times an hour, but they’re not the only ones constantly on the move. In a recent study of over 1,000 U.S. smartphone users, we found that over 70% of adults ages 35+ use their phones to bide their time while waiting in line at the store.
Read MoreToday, SessionM released the first in our new series of Power User reports. We’re exploring the activities, interests and motivations of the app ecosystem’s most active users.
Read MoreHere’s yet another telling sign of shifting consumption: for the first time, Amazon.com Inc. was the Internet’s top retail seller on Black Friday. The online giant also recorded the highest year-over-year visitor growth rate among the country’s top five retailers.
Read MoreWhen the mobile app industry talks about success, we tend to tell a story of downloads. The more downloads you have, the better your app is doing, right? Not exactly. Downloads are crucial, of course, but they’re only half the story. The full equation looks like this: success = downloads + loyalty
Read MoreOur traditional purchase funnel has splintered, often feeling more web-like than like a straight pathway where one touchpoint leads to the next. As marketers, this can make it a challenge for us to decide where to focus first. But regardless of the path your consumers may take, my advice: start at the end.
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