Weather is nature’s original mobile app: it happens to everyone, everywhere, 24 hours a day. Perhaps that explains why The Weather Company has been such a huge hit with mobile audiences. The company was an early mobile adopter, creating its first mobile team in 1999, and today The Weather Channel is the #1 weather app on all major platforms. We sat down recently to talk with Cameron Clayton, President of the company’s Digital Group, to discuss mobile engagement and the future.Read More
Trust. Honesty. Give and take.
To kick off our new series on loyalty, we wanted to see what loyalty means in its most basic sense to consumers. So we asked! We surveyed over 2,000 of the consumers who take part in the loyalty program we power for our publisher partners, to find out what loyalty means to them and how it impacts their relationship with brands.Read More
What does loyalty really mean? Over the next few weeks and months on this blog we’ll be doing a series of posts about loyalty. We’ll hear from consumers, publishers and advertisers about what loyalty means to them and why loyalty has such a special power to unlock the potential of mobile engagement.Read More
Let’s say your app has two million installs and you’re looking to add your next 200,000 active users. Which sounds like a better way to go? 1) Spend a million dollars to blanket the mobile web with ads until you get 200,000 new downloads. 2) Go back to the million or so inactive users who already installed your app and turn 20% of them into active users.If you said “2,” then you know why SessionM has created Re:Engage.Read More
It all started with a hug and a video camera. Juan Mann’s mission was simply to hug strangers one by one and put a smile on their faces. But with a single upload to YouTube he put a smile on the face of the world. Today, the Free Hugs Campaign video that started it all has racked up more than 74 million views. Watching that video for the first time a few years back, I had a realization: The digital revolution is an incredibly powerful force for creating social change.Read More
Nothing heralds the holiday shopping season quite like Black Friday. And with many stores opening on Thanksgiving Day this year, there was even more time for holiday bargain hunting. To better understand the shopping habits of Black Friday revelers, SessionM conducted a two-part study including location check-in and mobile survey data.Read More
Our Q2 2013 Power User report is here! Though, for this edition, Power Player report might actually be a better title, since this quarter we focus exclusively on game apps for the first time. Why games? It’s the most popular app category around, so understanding user habits and what makes ‘Power Players’ tick is key for developers and marketers alike.Read More
“Is this worth my time?” That’s the question we all ask every time we see a mobile ad. The answer, sadly, is usually a flat “no.” But a new study we conducted with Millward Brown shows what it takes to get consumers to say “yes” to mobile ads. “Exploring the Role of Value in Mobile Advertising,” is a deep dive into effective mobile ads and what makes them work.Read More
While last year was dubbed the “Social Bowl” due to the rise in Twitter and Facebook chatter during the big game, this year all eyes were on mobile and the “second screen” experience. Turns out, mobile did not disappoint. SessionM and the Mobile Marketing Association recently launched a series of mobile marketing studies called “mPulse” (Mobile Pulse) to map out consumer behavior towards mobile devices across annual milestones and events. The first study was focused on viewer interactions via mobile during the Super Bowl. Over 3,000 respondents were polled in real time, focusing on how they used mobile during the game and throughout the commercials.Read More
Digital natives may change media channels 27 times an hour, but they’re not the only ones constantly on the move. In a recent study of over 1,000 U.S. smartphone users, we found that over 70% of adults ages 35+ use their phones to bide their time while waiting in line at the store.Read More
When the mobile app industry talks about success, we tend to tell a story of downloads. The more downloads you have, the better your app is doing, right? Not exactly. Downloads are crucial, of course, but they’re only half the story. The full equation looks like this: success = downloads + loyaltyRead More
Our traditional purchase funnel has splintered, often feeling more web-like than like a straight pathway where one touchpoint leads to the next. As marketers, this can make it a challenge for us to decide where to focus first. But regardless of the path your consumers may take, my advice: start at the end.Read More
Everyone has an opinion these days about how to make better formats for mobile ads.
The problem at hand seems clear enough: Mobile ad formats are borrowed from desktop screens, and it turns out that “do the same thing, only smaller” isn’t a winning formula. That’s why 88% of users have said they ignore in-app ads, and 79% call them “intrusive.”Read More