Q2 2013 Power Player Report
Our Q2 2013 Power User report is here!
Power Player report might actually be a better title, since this quarter we focus exclusively on game apps for the first time. Why games? It’s the most popular app category around, so understanding user habits and what makes ‘Power Players’ tick is key for developers and marketers alike.
We’ve found some remarkable insights into what it takes to identify, engage and retain the most active players on mobile games. We defined “Power Players” as the 33.3% who completed the most in-app actions in game apps in Q2, whether they were mPOINTS users or not. Then we compared them to patterns for the average player.
The big numbers from Q2:
4x. Power Players complete 4x more sessions per month than average players..
36%. That’s how many Power Players report that a friend’s recommendation is the #1 motivator for downloading a new game. That makes it critical for developers to build a community of advocates who can help them spread the word.
+26%. Power Players who are rewarded via an in-app loyalty program
compete 26% more in-app actions during their first game session than non-rewarded Power Players and spend 19% more time with that game. Given that 78% of players don’t return to a game after their first visit, a loyalty program can be a helpful tactic to increase your app’s chances of success.
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