Post and their agency Mediavest used SessionM to introduce Grape-Nuts Fit to health-conscious consumers. Leveraging two of SessionM’s creative ad formats, consumers could opt-in to watch a full-screen video showing how Grape-Nuts could help them overcome their personal challenges or take a custom poll about their fitness goals and be invited to visit the Grape-Nuts Facebook page. SessionM’s first-party data and targeting solution, mCAST, helped Post reach consumers who identified themselves as having an active lifestyle.
When the fitness app Nexercise began using mPOINTS to reward user activities, they focused on three strategic goals: sending users to new features like the “activity of the day,” creating new long-term habits, like opening the app daily or completing 15 minutes of exercise and driving valuable one-time actions, like getting a user to sign up with her corporate email and challenge co-workers to a workout. By sticking to these three pillars, Nexercise has harnessed their users’ loyalty and increased engagement — seeing a 30% increase in retention.
The American Egg Board and media agency Starcom partnered with SessionM to promote the healthy benefits of eggs with a full-screen custom recipe gallery. Consumers were invited to swipe through recipes and email favorites to themselves, then click through to the American Egg Board site to learn more. The campaign was day-parted to reach consumers at breakfast hours across our network of weather, health, and fitness apps.
Moviefone uses SessionM’s loyalty platform to reward their biggest mobile fans. Users collect mPOINTS for checking out video clips, viewing showtime details and sharing content. Moviefone has also harnessed SessionM’s network of loyal app users to drive discovery: through SessionM’s Reinvest Program, Moviefone invests a portion of the monthly ad revenue they receive through SessionM to promote their app across the network.
Syfy and its ad agency, Ignited, needed to break through the online clutter as they launched season 5 of their hit show Face Off. So they used SessionM’s native video format to display targeted messages to current Syfy fans during breaks in the app content. The message: thank you for tuning in to Syfy.
Glu chose SessionM for Frontline Commando: D-Day to help identify and encourage activity among their app community and provide new monetization opportunities that provide rewarding experiences for players. Based on this success, Glu quickly integrated SessionM into two more apps with plans for more coming soon.
Hellmann’s and its ad agency, Ryan Partnership, collaborated with SessionM to drive high shopper engagement and provide relevant content to boost their brand equity and increase sales. Specifically for the Hellmann’s campaign, mobile users were notified that they could earn mPOINTS for checking into select grocery stores. Upon check-in, they were immediately presented with an ad opportunity to claim a Hellmann’s coupon to use toward a future purchase. They could then click-through from the coupon to Hellmann’s YouTube channel to watch a demo video on how to make a featured recipe.
The New England Patriots use SessionM’s platform to reward their biggest mobile fans. Users collect points for checking out their photo galleries, watching game highlights and even just for making a daily visit to the Patriots app. The team works with SessionM to increase its earning potential, using built-in ad experiences where fans opt in to earn extra points they can redeem for gift cards or donations to their favorite charity.
Old Navy and AKQA leveraged content from the retailer’s existing blog partners and distributed them via SessionM’s native ad solutions – giving consumers multiple pieces of content to view and engage with. The ads appeared within relevant categories including Lifestyle, Entertainment and Music, where consumers were shown four Kids and Baby outfits to choose from and based on their selection, were directed to the corresponding blog where they could engage further: learn more about the sale, view more content and images that the blogger created for Old Navy, and even enter a Pin-to-Win Sweepstakes for a chance to win various prizes.
“Which founding father was also an author, scientist, and musician, and invented the lightning rod and odometer?” EY asked questions like this in a SessionM trivia ad to reach potential candidates for their summer internship program. Working through their advertising agency Mullen, the company used SessionM’s first-party data and targeting solution, mCAST, to reach their most promising audience by age, DMA and by those who identified themselves as interested in internship opportunities. Potential candidates could opt-in to play a fun trivia game that highlighted inspirational entrepreneurs and innovators through history. They could then click through to EY’s website to learn more about internship opportunities.