Advertiser:
Hellmann’s

The big win: 16% coupon clip rate

Hellmann’s and its ad agency, Ryan Partnership, collaborated with SessionM to drive high shopper engagement and provide relevant content to boost their brand equity and increase sales. Specifically for the Hellmann’s campaign, mobile users were notified that they could earn mPOINTS for checking into select grocery stores. Upon check-in, they were immediately presented with an ad opportunity to claim a Hellmann’s coupon to use toward a future purchase. They could then click-through from the coupon to Hellmann’s YouTube channel to watch a demo video on how to make a featured recipe.

iPhone

Results:

  • 16% coupon clip rate
  • 61% click-through rate to Hellmann’s YouTube channel
iPhone

Developer:
Glu’s Frontline Commando: D-Day

The Big Win: 80% of players making in-app purchases, use mPOINTS

Glu chose SessionM for Frontline Commando: D-Day to help identify and encourage activity among their app community and provide new monetization opportunities that provide rewarding experiences for players. Based on this success, Glu quickly integrated SessionM into two more apps with plans for more coming soon.

Results:

  • 80% of players making in-app purchases, use mPOINTS
  • 40% of players use mPOINTS & represent 74% of all in-app activities

Advertiser:
Syfy

The big win: 27% click-through rate

Syfy and its ad agency, Ignited, needed to break through the online clutter as they launched season 5 of their hit show Face Off. So they used SessionM’s native video format to display targeted messages to current Syfy fans during breaks in the app content. The message: thank you for tuning in to Syfy.

iPhone

Results:

  • 70% of consumers opted-in to watch the video
  • 27% click-through rate — a fantastic 8x the industry average
iPhone

Developer:
Aol’s Moviefone

The big win: 34% Conversion Rate

Moviefone uses SessionM’s loyalty platform to reward their biggest mobile fans. Users collect mPOINTS for checking out video clips, viewing showtime details and sharing content. Moviefone has also harnessed SessionM’s network of loyal app users to drive discovery: through SessionM’s Reinvest Program, Moviefone invests a portion of the monthly ad revenue they receive through SessionM to promote their app across the network.

Results:

  • mPOINTS users spend 27% more time per session than non-users
  • 34% conversion rate on cost-per-install ads running across SessionM’s network

Advertiser:
Old Navy

The big win: 3x social discovery

Old Navy and AKQA leveraged content from the retailer’s existing blog partners and distributed them via SessionM’s native ad solutions – giving consumers multiple pieces of content to view and engage with. The ads appeared within relevant categories including Lifestyle, Entertainment and Music, where consumers were shown four Kids and Baby outfits to choose from and based on their selection, were directed to the corresponding blog where they could engage further: learn more about the sale, view more content and images that the blogger created for Old Navy, and even enter a Pin-to-Win Sweepstakes for a chance to win various prizes.

iPhone

Results:

  • 80% of consumers who saw the ad opt-ed in to engage with the brand beating the industry average of 15% by a landslide
iPhone

Developer:
The New England Patriots

The big win: 2x more visits per month than the average app user

The New England Patriots use SessionM’s platform to reward their biggest mobile fans. Users collect points for checking out their photo galleries, watching game highlights and even just for making a daily visit to the Patriots app. The team works with SessionM to increase its earning potential, using built-in ad experiences where fans opt in to earn extra points they can redeem for gift cards or donations to their favorite charity.

Results:

  • SessionM users visit 2x more per month than the average Patriots app user
  • 65% advertisement opt-in rate; 96% completion rate