Developer:
LIVESTRONG.COM Calorie Tracker
The big win: 17 sessions per month
Demand Media and LIVESTRONG.COM worked with SessionM to find new ways to motivate their audience.
Their goal: keep users active with their Calorie Tracker app, which sets daily calorie targets based on the user’s weight and goals. With SessionM users can now unlock achievements and get great rewards, which could include redeeming their mPOINTS for a charitable donation to LIVESTRONG.ORG.
Results:
- SessionM users visit the app 17 times a month, compared to only 5 times by average users
- Hundreds of donations made to Livestrong.org each month through the SessionM Rewards Store
Advertiser:
Universal Studios for the film Battleship
The big win: 4 minutes average viewing time
For the theatrical release of its 2012 action film Battleship, Universal Studios chose SessionM’s video gallery ad unit.
With many trailers in one ad unit, viewers could pick which to watch and then click through to the Universal website to learn more.
Results:
- 42% of SessionM users watched 3+ trailers in the video gallery
- 4 minutes total average viewing time
- 10% post-ad clickthrough rate
Developer:
The New England Patriots 2012
The big win: 2x more visits per month than the average app user
The New England Patriots use SessionM’s platform to reward their biggest mobile fans. Users collect points for checking out their photo galleries, watching game highlights and even just for making a daily visit to the Patriots app. The team works with SessionM to increase its earning potential, using built-in ad experiences where fans opt in to earn extra points they can redeem for gift cards or donations to their favorite charity.
Results:
- SessionM users visit 2x more per month than the average Patriots app user
- 65% advertisement opt-in rate; 96% completion rate
Advertiser: Honda “Power of Dreams”
The big win: 8.6% CTR
RPA joined with SessionM to bring “Power of Dreams”, Honda’s series of short documentary films, to mobile users at m.dreams.honda.com.
SessionM helped Honda reach their target audience in relevant apps, sponsoring achievements and rewarding users for watching 30-second trailers. Users could then tap to the mobile website to watch even more episodes.
Results:
- 65% advertisement opt-in rate
- 94% video completion rate
- 8.6% post-ad clickthrough rate to the “Power of Dreams” site