The M Says | SessionM

Furthering Personalization in Retail: Going beyond the “Why”

Generic customer outreach is outdated. We all know that at this point. It has to go beyond inserting a first name into the beginning of an email template (even though some retailers aren’t even doing that yet). When looking at personalization in the…

06 Dec '19

Micaela Kelly Campaigns and Engagement Customer Data Management Data Privacy Retail

Experiential Retail: The Next Layer of Customer Engagement

As a marketer on the constant hunt for new knowledge and material, I have subscribed to what seems like every daily or weekly retail newsletter, filled with today’s articles and trends. As you would imagine, a lot these newsletters are focused on the…

21 Nov '19

Micaela Kelly Retail

These Pretzels are Making Me Thirsty!

“Are you living the life you chose? Are you living the life that chose you?” When I first heard this line from self-described ‘literate redneck’ rocker Jason Isbell, I was immediately struck by it. It’s not like it was a novel idea (living…

20 Nov '19

Patrick Reynolds Consumer Goods Loyalty Management

Cooking Up a Successful Customer Retention Strategy for Restaurants

Customer retention is critical for boosting profits and building a successful brand. According to the Harvard Business Review, acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one. With competition coming from all corners, customer…

11 Nov '19

Sam Langrock Customer Data Management Loyalty Management Restaurants

3 Ways Hotels Can Maximize Direct Bookings

Most of the large hotel chains are listed through online travel agents (OTAs) like Bookings.com, Expedia, etc.,which provide a great source of business. However, there are some downsides to this channel. Besides cutting into room revenue, OTAs can also make it more difficult…

05 Nov '19

Lindsay Bloom Hotels Loyalty Management

Enhancing the Guest Experience from Check-In to Check-Out

This isn’t a new topic in the hospitality world. Rather, it’s a big focus. You might even remember a piece by our CMO, Patrick Reynolds from just a few months ago about Simple Ways Hotels Can Improve the Customer Experience and Maximize Profitability. …

28 Oct '19

Micaela Kelly Customer Data Management Hotels

Branded Credit Cards + Loyalty: A Winning Combination

We’ve written before about how traditional loyalty programs that only focus on slashing prices or coupons are not a fit an effective way to build customer loyalty. And what is a loyalty program if you’re not slashing prices, right? (Wrong, actually.) Many big…

11 Oct '19

Lindsay Bloom Loyalty Management Retail

Celebrating Customer Experience Day

October 1st marked the 3rd annual Customer Experience Day, which was created by the CXPA, a global non-profit organization for the customer experience profession. Yesterday celebrated the professionals and companies that make great customer experiences happen and at SessionM, we pride ourselves in…

02 Oct '19

Lindsay Bloom Customer Data Management

How to Set Up Your Loyalty Program for Success

Creating a successful loyalty program is difficult to do. You are competing not only with competitors in your space, but also for attention against every other program your customers belong to. According to Forrester, about 90% of online adults belong to at least…

01 Oct '19

Sam Langrock Loyalty Management

7 Reasons to Intern at SessionM

Today marks the first day of fall! This means that the season of sunscreen, ice cream, and unforgiving UV rays (plus equally unforgiving sunburns) is sadly over, and if you're a college student, so is internship season. It's crazy to think just a…

23 Sep '19

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