The M Says | SessionM

Hey Marketers: Your Loyalty Program can make your Data Privacy Team Happy

In January of 2020, the California Consumer Privacy Act (“CCPA”), a landmark US data privacy law takes effect. This data privacy law establishes a set of consumer protections, among them, the ability to request that a business stop processing or selling their personal…

16 Jul '19

Andy Dale Data Privacy

Evolving to More Meaningful Customer Engagement

Lester Wunderman was the "father of Direct Marketing", the forerunner to CRM as we know it today. He founded Wunderman in 1958 on a brilliantly simple premise: Acquire with the intention to retain, and retain with the intention to grow. Before Wunderman, consumer…

15 Jul '19

Patrick Reynolds Engagement

Restaurant Success Roadmap

The restaurant industry is full of challenges -- mounting customer expectations, getting people to identify themselves in transactions, how to handle mobile orders as they come in, lots of different systems and tech stacks -- the list goes on. Many of these challenges…

10 Jul '19

Lindsay Bloom Restaurants

CDP, Yeah You Know Me

The customer data platform (CDP) buzzword is still going strong. Everyone, it seems, is jumping on the bandwagon in an effort to better engage with and acquire new customers. But the timing is funny because shouldn’t companies already be doing this? Here at…

27 Jun '19

Lindsay Bloom Customer Data

Revisiting Apple Loyalty

In a previous post, we examined the Apple Card and were unimpressed with its perks. On stepping back to look at the larger Apple ecosystem, however, there may be more opportunity for a larger loyalty play here than we first gave them credit…

13 Jun '19

Lindsay Bloom Loyalty

Building a Disruptive Brand

It’s 2019 and we’re experiencing a marketplace that is more crowded than ever. Today, brands need to stand atop the tallest building and shout as loud as they can to capture consumers’ attention. As a result, we are seeing omnichannel, mobile and consumer…

06 Jun '19

Lindsay Bloom Engagement

Systems of Insight and Systems of Engagement — Don’t Decide

Listening to a lot of Martech vendor pitches that are all starting to sound the same? Unsure which type of technology is supposed to solve your problems and fulfill your use cases? We’re trying to solve pain points around not only customer data…

28 May '19

Lindsay Bloom Customer Data Customer Experience

Tips to Keep Your Data Moving

From powering smarter interactions to helping us engage with customers in real time, data is (or at least should be) at the foundation of everything brands do when it comes to the customer experience and loyalty. In the “big data” land rush, companies…

22 May '19

Patrick Reynolds Customer Data

It Pays to be Direct

About $1.4 Billion, give or take. As you may have heard, the company that owns Schick razors, Edgewell Personal Care, just purchased DTC Subscription shave service, Harry’s, for a cool $1.4 Billion according to Bloomberg. That’s a smooooth shave. What did Harry’s have…

15 May '19

Patrick Reynolds CPG

How can you prevent customer churn?

Why do some of your customers stick around, and some don’t? How do you get more of them to stay? According to Gartner Research, 44% of CMOs spend 30-50% of their annual budgets on customer retention and loyalty. That’s a decent chunk of…

10 May '19

Micaela Kelly Customer Data Customer Experience Engagement Loyalty

The Says