The M Says | SessionM

Hotel Loyalty in 2020

By the numbers, loyalty programs have never been more popular. Most US adults (90%) belong to at least one loyalty program, and 53% are in three or more. Yet many brands struggle to find ways to engage customers. More than half of loyalty…

16 Oct '20

Scott Weller Hotels

SessionM is a MarTech Breakthrough Award Winner

We were honored to learn this month that SessionM is being recognized by the 2020 MarTech Breakthrough Awards as the “Best Overall Loyalty Marketing Platform.” This marks the second year in a row we’ve taken home a win in the program – in…

22 Sep '20

Lindsay Bloom Loyalty Management

Is Churn Still Valuable as a Measurement?

Retailers are experiencing unprecedented swings within the market. As shoppers began staying home and many stores were mandated to shut their doors, U.S. fashion apparel and accessories retailers experienced weeks of steep declines. Those were followed by a spot of light in early…

13 May '20

Sam Langrock

COVID-19 Business Continuity Plan

Brands must focus resources on quickly adjusting strategy and goals as a result of the COVID-19 pandemic, for which only 12% of businesses feel highly prepared, according to a Gartner survey of 1,500 respondents. Many organizations rely on business continuity plans to help…

28 Apr '20

Lindsay Bloom

Feature Friday: Michael’s

Happy Feature Friday! This week we’re highlighting Michael’s, our trusty arts and crafts store, who is helping consumers stay healthy and busy throughout this pandemic. While there is a high demand (and shortage) of all personal protective equipment (PPE), two things many people…

24 Apr '20

Micaela Kelly Retail

Feature Friday: lululemon

Welcome to this week’s Feature Friday, where we are highlighting a favorite retailer of ours:` lululemon. Recognized for their manifesto of empowering people to reach their full potential through sweating and mindfulness, lululemon has taken traditional athletic-wear and intertwined culture with community yet…

17 Apr '20

Amanda Soll Retail

Consumer Goods: Keeping Up With COVID-19

COVID-19 has drastically changed how consumers are spending - what they are buying, how much, and how often. While many restaurants and retailers have been faced with the challenge of closing their doors to customers and workers, consumer goods brands are in an…

15 Apr '20

Micaela Kelly Consumer Goods

Adapting to a Virtual Company Culture

At SessionM, now a Mastercard company, we believe culture is defined by how successfully we collaborate with one another. Culture for us translates into a sense of belonging and camaraderie. Supporting each other during the lows and celebrating with one another during the…

13 Apr '20

Leah Murphy Get to Know Us

Feature Friday: Taco Bell

Welcome to Feature Friday, a short and sweet blog aimed to highlight something positive one of our favorite brands is doing in light of COVID-19. First up, is Taco Bell! Eleven years ago two of our favorite brands (Taco Bell, and Doritos) teamed…

10 Apr '20

Francesca Derteano Restaurants

Protecting Healthcare Heroes Protecting Us

Recently, we recapped some of the amazing work brands have been doing in response to the global health pandemic our society is fighting right now. While we are living through an ongoing state of uncertainty, stories about how people are stepping up for…

09 Apr '20