The M Says - SessionM

Putting Loyalty to the Test

This piece originally appeared on Mastercardservices.com By Shabina Anwar and Nicolas Buc, product development Has loyalty disappeared? Not at all but it has indeed been transformed. In a TruRating survey of over 32,000 consumers last June, 26% said they had changed the brands they buy…

08 Feb '22

SessionM Team Campaigns and Engagement Customer Data Management Loyalty Management

Survival of the Fittest: Barry’s Goes Digital to Go the Distance

This piece originally appeared on Mastercardservices.com Fitness brand Barry’s is known for its fun, high-energy immersive workouts in its signature Red Rooms, mimicking the experience of a nightclub. So, when COVID-19 struck in 2020, the pandemic looked like a potential knock-out blow. Almost overnight,…

04 Oct '21

SessionM Team Loyalty Management Sports

Chipotle Leads the Next Digital Leap Forward in Fast Casual Loyalty

Right from the start, it became clear that the pandemic would have a disproportionate impact on fast casual brands. Those that had embraced mobile and digital tactics such as online ordering, curbside pick-up, and third-party delivery prior to the pandemic were ahead of…

25 Aug '21

SessionM Team Loyalty Management

SessionM is a MarTech Breakthrough Award Winner – Again!

We were honored to learn this month that SessionM is being recognized by the 2021 MarTech Breakthrough Awards as the “Best Overall Loyalty Marketing Platform” for the third year in a row. If you aren’t familiar with the MarTech Breakthrough Awards, the program…

19 Aug '21

Lindsay Bloom Loyalty Management

Today’s Hospitality Challenge: Meeting Consumers Where They Are

There’s a perception that the travel industry is struggling right now. And while it’s true that travel habits are shifting in dramatic ways, the challenge I’ve heard from many of the travel and hospitality brands we work with is not a lack of…

30 Nov '20

Scott Weller Airlines Hotels

Hotel Loyalty in 2020

By the numbers, loyalty programs have never been more popular. Most US adults (90%) belong to at least one loyalty program, and 53% are in three or more. Yet many brands struggle to find ways to engage customers. More than half of loyalty…

16 Oct '20

Scott Weller Hotels

SessionM is a MarTech Breakthrough Award Winner

We were honored to learn this month that SessionM is being recognized by the 2020 MarTech Breakthrough Awards as the “Best Overall Loyalty Marketing Platform.” This marks the second year in a row we’ve taken home a win in the program – in…

22 Sep '20

Lindsay Bloom Loyalty Management

Is Churn Still Valuable as a Measurement?

Retailers are experiencing unprecedented swings within the market. As shoppers began staying home and many stores were mandated to shut their doors, U.S. fashion apparel and accessories retailers experienced weeks of steep declines. Those were followed by a spot of light in early…

13 May '20

Sam Langrock

COVID-19 Business Continuity Plan

Brands must focus resources on quickly adjusting strategy and goals as a result of the COVID-19 pandemic, for which only 12% of businesses feel highly prepared, according to a Gartner survey of 1,500 respondents. Many organizations rely on business continuity plans to help…

28 Apr '20

Lindsay Bloom

Feature Friday: Michael’s

Happy Feature Friday! This week we’re highlighting Michael’s, our trusty arts and crafts store, who is helping consumers stay healthy and busy throughout this pandemic. While there is a high demand (and shortage) of all personal protective equipment (PPE), two things many people…

24 Apr '20

Micaela Kelly Retail

The Says