The M Says | SessionM

What is Omnichannel Marketing?

What is it? Why is it Important? The term omnichannel gets thrown around pretty frequently. Marketers are trying to deliver a seamless omnichannel experience, software companies are trying to sell this seamless omnichannel experience, and customers just expect a connected, seamless, real-time, omnichannel…

18 Feb '20

Micaela Kelly Campaigns and Engagement Customer Data Management

The Power of Loyalty for Consumer Goods

Traditionally, consumer packaged goods brands have struggled to establish direct relationships with their customers and have had to piece together disparate data from different retail partners to try to understand customer preferences, lifetime value and marketing ROI. Loyalty programs are a powerful way…

13 Feb '20

Lindsay Bloom Consumer Goods Loyalty Management

Shifting with Customer Loyalty: From Rewards to Relationships

When you think of customer loyalty, what comes to mind? I’d think some responses would be a specific brand name, a punch card, being a frequent customer, earning points, feeling or being recognized, a favorite mobile app, the list goes on. There are…

31 Jan '20

Micaela Kelly Loyalty Management

What is a Customer Engagement Platform?

The martech ecosystem is complicated. It’s hard to decipher how one platform is different from another from a basic moniker alone. For example: SessionM is a customer engagement platform. What does that actually mean though? In this blog post, we’re lifting the mystique.…

29 Jan '20

Lindsay Bloom Customer Data Management Loyalty Management POS Offer Management

Hey Marketers: Your Loyalty Program Can Make Your Data Privacy Team Happy

In January of 2020, the California Consumer Privacy Act (“CCPA”), a landmark US data privacy law takes effect. This data privacy law establishes a set of consumer protections, among them, the ability to request that a business stop processing or selling their personal…

22 Jan '20

Andy Dale Data Privacy

Three Ways to Supercharge Customer Engagement in 2020

If you were able to stop by the SessionM station in Mastercard’s booth at NRF, you may have noticed that our theme was ‘Supercharging Customer Engagement’, something a lot of brands are focusing on in 2020. For an industry that has been getting…

17 Jan '20

Micaela Kelly Loyalty Management Retail

The Holidays are Over.. Now What?

The holidays are over… now what? For the last few months you’ve undoubtedly been in the deep end of strategizing, planning, and executing your holiday marketing strategy. No matter if you were successful beyond your wildest dreams or came up short of expectations,…

06 Jan '20

Sam Langrock Customer Data Management Retail

Must Know Hospitality Trends Heading Into 2020

2019 proved to be a solid year for the hotel industry. According to data released by the U.S. Commerce Department’s National Travel and Tourism Office, the number of U.S. citizens who traveled for business and leisure reached a total of 93 million this…

17 Dec '19

Katherine Dolphin Hotels

Furthering Personalization in Retail: Going beyond the “Why”

Generic customer outreach is outdated. We all know that at this point. It has to go beyond inserting a first name into the beginning of an email template (even though some retailers aren’t even doing that yet). When looking at personalization in the…

06 Dec '19

Micaela Kelly Campaigns and Engagement Customer Data Management Data Privacy Retail

Experiential Retail: The Next Layer of Customer Engagement

As a marketer on the constant hunt for new knowledge and material, I have subscribed to what seems like every daily or weekly retail newsletter, filled with today’s articles and trends. As you would imagine, a lot these newsletters are focused on the…

21 Nov '19

Micaela Kelly Retail

The Says