The M Says | SessionM

Revisiting Apple Loyalty

In a previous post, we examined the Apple Card and were unimpressed with its perks. On stepping back to look at the larger Apple ecosystem, however, there may be more opportunity for a larger loyalty play here than we first gave them credit…

13 Jun '19

Lindsay Bloom Loyalty

Building a Disruptive Brand

It’s 2019 and we’re experiencing a marketplace that is more crowded than ever. Today, brands need to stand atop the tallest building and shout as loud as they can to capture consumers’ attention. As a result, we are seeing omnichannel, mobile and consumer…

06 Jun '19

Lindsay Bloom Engagement

Systems of Insight and Systems of Engagement — Don’t Decide

Listening to a lot of Martech vendor pitches that are all starting to sound the same? Unsure which type of technology is supposed to solve your problems and fulfill your use cases? We’re trying to solve pain points around not only customer data…

28 May '19

Lindsay Bloom Customer Data Customer Experience

Tips to Keep Your Data Moving

From powering smarter interactions to helping us engage with customers in real time, data is (or at least should be) at the foundation of everything brands do when it comes to the customer experience and loyalty. In the “big data” land rush, companies…

22 May '19

Patrick Reynolds Customer Data

It Pays to be Direct

About $1.4 Billion, give or take. As you may have heard, the company that owns Schick razors, Edgewell Personal Care, just purchased DTC Subscription shave service, Harry’s, for a cool $1.4 Billion according to Bloomberg. That’s a smooooth shave. What did Harry’s have…

15 May '19

Patrick Reynolds CPG

How can you prevent customer churn?

Why do some of your customers stick around, and some don’t? How do you get more of them to stay? According to Gartner Research, 44% of CMOs spend 30-50% of their annual budgets on customer retention and loyalty. That’s a decent chunk of…

10 May '19

Micaela Kelly Customer Data Customer Experience Engagement Loyalty

6 Ways to Improve Your Customer Loyalty Program

Chances are your brand already has a loyalty program. There’s less of a chance that your brand’s program has reached its full potential or that your program is nailing all of its goals (hopefully it has goals). A loyalty program, when executed well,…

02 May '19

Lindsay Bloom Loyalty

What should you look for in Loyalty Software?

Developing an engaging customer rewards program is on the minds of marketers for companies large and small. Chipotle and Barneys New York recently launched new loyalty programs, and even industry gold standard, Starbucks, is making changes to their program. So how can brands…

18 Apr '19

Sam Langrock Loyalty

We’ve been named a Strong Performer

If you haven’t heard, Forrester released their 2019 Wave: Loyalty Technology Platforms this week. In other words, you have a shiny new Customer Loyalty Playbook at your fingertips! The report identifies the 13 most significant vendors in the loyalty space, and evaluates them…

12 Apr '19

Micaela Kelly Loyalty

Apple Card – A Loyalty Miss?

Details surrounding the highly anticipated Apple Card, Apple’s “new kind of credit card” in partnership with Goldman Sachs, were recently released. It should come as no surprise that folks were on the edge of their seats as they awaited the all things Apple Card…

04 Apr '19

Lindsay Bloom Loyalty

The Says

Revisiting Apple Loyalty

Building a Disruptive Brand

Systems of Insight and Systems of Engagement — Don’t Decide

Tips to Keep Your Data Moving

It Pays to be Direct

How can you prevent customer churn?

6 Ways to Improve Your Customer Loyalty Program

What should you look for in Loyalty Software?

We’ve been named a Strong Performer

Apple Card – A Loyalty Miss?

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