The M Says | SessionM

Brand Trust: What is it, and How Do You Create It?

Trust is something that every customer-facing brand wants to achieve. Why? Because more trust means customers are more likely to engage with your brand, do more and better business with you, refer you to others, and generally bolster your brand and bottom line.…

11 Mar '19

Lindsay Bloom Engagement Loyalty

Weekly Roundup 3/4: Power of Personalization

Weekly Roundup 3/4 Welcome to the weekly roundup: a compilation of news, ideas and learnings from the SessionM world. Quote of the week: "In order to stand out in today's retail marketplace, consumers expect highly personalized experiences when engaging with brands they…

08 Mar '19

Micaela Kelly

How to Achieve Personalization with Learning and Optimization

Nearly all marketers today can agree that personalized marketing trumps a one-size-fits-all model. However, the biggest challenge is actually achieving truly 1:1 personalization, as it happens to be very, very difficult. Every customer behaves differently, with their behaviors motivated by different factors, and…

05 Mar '19

Josh Feng Engagement

Customer Engagement Gone Wrong: When Bad Things Happen to Good Brands – Saks Fifth Avenue

Soft lights, the smell of perfume, drool-worthy merchandise displayed to perfection -- welcome to Saks Fifth Avenue. The luxury department store is as iconic as they come. Saks was founded over 150 years ago and has maintained its reputation as one of the…

28 Feb '19

Lindsay Bloom Customer Experience

Customer Experience: “You have my data, figure it out!”

As a marketer at a customer data and engagement platform, I find myself being aware of how I engage with brands, and how they engage with me. I was thinking about the many brands that I have had choppy customer experiences with, and…

26 Feb '19

Micaela Kelly Customer Data Customer Experience

Weekly Roundup 2/11: Always moving

Welcome to the weekly roundup: a compilation of news, ideas and learnings from the SessionM world. Quote of the week: “Customer experiences and expectations are changing. Customers want connected experiences and everybody is facing this challenge...Between now and 2026, there is bound…

15 Feb '19

Micaela Kelly

They Keep Moving the Goal Line

Email is king! Spam Display is king Invisible Apps are king Cluttered QR Codes are king No adoption Social is king TOO MUCH SHOUTING Television is dead Video is where it’s at Radio is Dead Streaming and podcasts are crushing it Inbound is…

12 Feb '19

Patrick Reynolds Customer Experience Loyalty

Fanatical About Fanatics: How the Ultimate Fan Gear Store can Elevate the Customer Experience

As a diehard sports fan I constantly find myself shopping with Fanatics. I’ve spent hours browsing their website or opening their emails searching to find the perfect quarter-zip sweater or vintage jersey to proudly display my team loyalty everywhere I go. As someone…

01 Feb '19

Sam Langrock Customer Experience

What Marketers Should Care About in Data Privacy-Sensitive 2019

For over two years during the run up to the effective date of the EU General Data Protection Regulation (“GDPR”), marketers were inundated with “what you need to know” pieces, or “top impacts to your business” articles about the new rules. It’s déjà…

30 Jan '19

Andy Dale Customer Data

Will Brands Turn to Paid Loyalty Programs in 2019?

With the shift away from flat and broad, points-only loyalty programs fully underway, most marketers know that it is critical to evolve their customer loyalty program. New structures, experiences, discounts and promotions leveraging modern technology to cater to the individual not only help…

23 Jan '19

Lindsay Bloom Loyalty

The Says