The M Says - SessionM

SessionM Partners with Amperity to Extend Data-Driven Brand Loyalty Capabilities

Data-driven strategies are at the center of today’s most meaningful consumer touchpoints, yet half of organizations struggle with data siloed across systems and are unable to build a 360-degree customer view. That’s why we’re excited to share that SessionM, a Mastercard company, has…

16 Aug '22

SessionM Team Customer Data Management

Six Incentives That Motivate Customer Behavior

An advanced loyalty solution like SessionM can deliver incentives that bolster customer frequency, spend and brand advocacy. ”Incentive” is a broad term–and for good reason. Customers have varied values and motivations, and expect incentives that are unique, compelling and engaging. Delivering these flexible…

11 Aug '22

SessionM Team Campaigns and Engagement

Four Tips to Make Diners More Loyal

As food costs rise, so do customers’ expectations for restaurants to deliver higher value and a better experience across channels. That’s not the only challenge restaurants face, however. They’re also dealing with responding to mobile orders quickly and seamlessly, managing an overwhelming number…

31 Aug '22

SessionM Team Restaurants

Embracing Empathy to Create Meaningful Customer Experiences

Author: Scott Weller, SVP Product, Merchant Loyalty at SessionM, a Mastercard company Brands today continue to face a multitude of pandemic-related challenges – like shipping delays and supply chain disruptions – that have fundamentally altered the way they engage with their consumers.…

19 Aug '22

Scott Weller Campaigns and Engagement

Putting Loyalty to the Test

This piece originally appeared on Mastercardservices.com By Shabina Anwar and Nicolas Buc, product development Has loyalty disappeared? Not at all but it has indeed been transformed. In a TruRating survey of over 32,000 consumers last June, 26% said they had changed the brands they buy…

08 Feb '22

SessionM Team Campaigns and Engagement Customer Data Management Loyalty Management

Survival of the Fittest: Barry’s Goes Digital to Go the Distance

This piece originally appeared on Mastercardservices.com Fitness brand Barry’s is known for its fun, high-energy immersive workouts in its signature Red Rooms, mimicking the experience of a nightclub. So, when COVID-19 struck in 2020, the pandemic looked like a potential knock-out blow. Almost overnight,…

04 Oct '21

SessionM Team Loyalty Management Sports

Chipotle Leads the Next Digital Leap Forward in Fast Casual Loyalty

Right from the start, it became clear that the pandemic would have a disproportionate impact on fast casual brands. Those that had embraced mobile and digital tactics such as online ordering, curbside pick-up, and third-party delivery prior to the pandemic were ahead of…

25 Aug '21

SessionM Team Loyalty Management

SessionM is a MarTech Breakthrough Award Winner – Again!

We were honored to learn this month that SessionM is being recognized by the 2021 MarTech Breakthrough Awards as the “Best Overall Loyalty Marketing Platform” for the third year in a row. If you aren’t familiar with the MarTech Breakthrough Awards, the program…

19 Aug '21

Lindsay Bloom Loyalty Management

Today’s Hospitality Challenge: Meeting Consumers Where They Are

There’s a perception that the travel industry is struggling right now. And while it’s true that travel habits are shifting in dramatic ways, the challenge I’ve heard from many of the travel and hospitality brands we work with is not a lack of…

30 Nov '20

Scott Weller Airlines Hotels

Hotel Loyalty in 2020

By the numbers, loyalty programs have never been more popular. Most US adults (90%) belong to at least one loyalty program, and 53% are in three or more. Yet many brands struggle to find ways to engage customers. More than half of loyalty…

16 Oct '20

Scott Weller Hotels

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