The M Says - SessionM

Weekly Roundup 1/14: Re-imagining loyalty

Welcome to the weekly roundup: a compilation of news, ideas and learnings from the SessionM world. Quote of the week: “The world of retail has become democratized. It’s not just about driving transactions within the physical and virtual four walls, but it’s increasingly…

18 Jan '19

Micaela Kelly

Airbnb: Customer Service Gone Wrong

There’s a lot to love about Airbnb. With its wide variety of listings and fair prices it’s no wonder the independently owned home sharing marketplace now stands as a 30 billion dollar company. For years, I have relied on Airbnb as my go…

17 Jan '19

Katherine Dolphin Customer Experience Travel & Hospitality

4 Top Loyalty Stories of 2018

Customer engagement and loyalty weren’t new concepts in 2018, but they did undergo a kind of renaissance. As brands learned that loyal customers spend 67 percent more than new customers, we saw more attention turn to customer retention and churn reduction. In order…

08 Jan '19

Lindsay Bloom Loyalty

Weekly Roundup 12/31: Welcoming 2019

Welcome to the weekly roundup: a compilation of news, ideas and learnings from the SessionM world. Quote of the week: “Competition will increase from new, specialist CDPs and from companies offering CDP functions within larger systems. Software vendors looking to add CDP functions…

04 Jan '19

Micaela Kelly

Making Sure Disruptors Don’t Become Followers…The Loyalty Potential of the On-Demand Economy

According to new data from the National Technology Readiness Survey (NTRS) by Rockbridge Associates, the on-demand economy grew by 58 percent in 2017. There is now an app for every service and today’s customers expect instant gratification. From car rides, to dog walking…

26 Dec '18

Katherine Dolphin Loyalty

Most Creative Customer Engagement Moments of 2018

With the year coming to a close it’s time to take a look back at some of our favorite customer engagement moments of 2018, and how these strategies can influence the tactics that will lead to marketing success in 2019. From Starbucks to…

17 Dec '18

Sam Langrock Engagement Loyalty

Marketers Need More Than Just a Unified Customer Profile: Why CDP+ Is The Next Step

As the customer data platform (CDP) market gains traction, more marketers are seeing the value in a centralized repository for customer data and are putting in the time and resources to work with a third party who will help achieve this goal. Marketers…

11 Dec '18

Rachel Newton Customer Data

Loyalty Doesn’t Sleep During a Code Freeze

In today’s world of rapid change and “innovate or die”, hearing that you’re headed for a code freeze can be scary news for marketers. Perhaps one of the only things scarier is the prospect of your site going down in the middle of…

04 Dec '18

Lindsay Bloom Loyalty

Proving the ROI of Customer Data Management

As a Marketer, making intelligent and well informed decisions when it comes to MarTech spend is vital to remaining competitive and relevant in an increasingly digital landscape. When considering a customer data and engagement platform, it is important that marketers understand how this…

01 Nov '18

Katherine Dolphin Customer Data

Weekly Roundup 10/19: The Golden Standard for Loyalty

Welcome to the weekly roundup: a compilation of news, ideas and learnings from the SessionM world. Quote of the week: “There’s a bit of cognitive dissonance among consumers when it comes to personalization. On the one hand, they have told us they want…

19 Oct '18

Sam Langrock

The Says