The M Says | SessionM

Fueling the Customer Experience at C-Stores and Beyond

It's no secret that gas margins are razor thin. Gas station operators are constantly looking for the secret sauce to drive customers from the pump into the convenience store without adding any friction to the process. Why is this so important? The convenience…

20 May '19

Katherine Dolphin Retail

It Pays to be Direct

About $1.4 Billion, give or take. As you may have heard, the company that owns Schick razors, Edgewell Personal Care, just purchased DTC Subscription shave service, Harry’s, for a cool $1.4 Billion according to Bloomberg. That’s a smooooth shave. What did Harry’s have…

15 May '19

Patrick Reynolds CPG

How can you prevent customer churn?

Why do some of your customers stick around, and some don’t? How do you get more of them to stay? According to Gartner Research, 44% of CMOs spend 30-50% of their annual budgets on customer retention and loyalty. That’s a decent chunk of…

10 May '19

Micaela Kelly Customer Data Customer Experience Engagement Loyalty

6 Ways to Improve Your Customer Loyalty Program

Chances are your brand already has a loyalty program. There’s less of a chance that your brand’s program has reached its full potential or that your program is nailing all of its goals (hopefully it has goals). A loyalty program, when executed well,…

02 May '19

Lindsay Bloom Loyalty

What should you look for in Loyalty Software?

Developing an engaging customer rewards program is on the minds of marketers for companies large and small. Chipotle and Barneys New York recently launched new loyalty programs, and even industry gold standard, Starbucks, is making changes to their program. So how can brands…

18 Apr '19

Sam Langrock Loyalty

We’ve been named a Strong Performer

If you haven’t heard, Forrester released their 2019 Wave: Loyalty Technology Platforms this week. In other words, you have a shiny new Customer Loyalty Playbook at your fingertips! The report identifies the 13 most significant vendors in the loyalty space, and evaluates them…

12 Apr '19

Micaela Kelly Loyalty

Apple Card – A Loyalty Miss?

Details surrounding the highly anticipated Apple Card, Apple’s “new kind of credit card” in partnership with Goldman Sachs, were recently released. It should come as no surprise that folks were on the edge of their seats as they awaited the all things Apple Card…

04 Apr '19

Lindsay Bloom Loyalty

Weekly Roundup 3/25: Standard loyalty isn’t enough

Welcome to the weekly roundup: a compilation of news, ideas and learnings from the SessionM world. Quote of the week: “QSRs can no longer afford to ignore restaurant loyalty programs. Increasingly, they are a key factor in keeping customers, offering them incentives…

29 Mar '19

Micaela Kelly

What is RTIM?

Real-Time Interaction Management--also referred to as RTIM--is the capability of providing an optimized response in real time to a customer event. Forrester has defined RTIM as: "Enterprise marketing technology that delivers contextually relevant experiences, value, and utility at the appropriate moment in the…

21 Mar '19

Lindsay Bloom Engagement Omnichannel

Brand Trust: What is it, and How Do You Create It?

Trust is something that every customer-facing brand wants to achieve. Why? Because more trust means customers are more likely to engage with your brand, do more and better business with you, refer you to others, and generally bolster your brand and bottom line.…

11 Mar '19

Lindsay Bloom Engagement Loyalty

The Says