The M Says | SessionM

What should you look for in Loyalty Software?

Developing an engaging customer rewards program is on the minds of marketers for companies large and small. Chipotle and Barneys New York recently launched new loyalty programs, and even industry gold standard, Starbucks, is making changes to their program. So how can brands…

18 Apr '19

Sam Langrock Loyalty

We’ve been named a Strong Performer

If you haven’t heard, Forrester released their 2019 Wave: Loyalty Technology Platforms this week. In other words, you have a shiny new Customer Loyalty Playbook at your fingertips! The report identifies the 13 most significant vendors in the loyalty space, and evaluates them…

12 Apr '19

Micaela Kelly Loyalty

Apple Card – A Loyalty Miss?

Details surrounding the highly anticipated Apple Card, Apple’s “new kind of credit card” in partnership with Goldman Sachs, were recently released. It should come as no surprise that folks were on the edge of their seats as they awaited the all things Apple Card…

04 Apr '19

Lindsay Bloom Loyalty

Weekly Roundup 3/25: Standard loyalty isn’t enough

Welcome to the weekly roundup: a compilation of news, ideas and learnings from the SessionM world. Quote of the week: “QSRs can no longer afford to ignore restaurant loyalty programs. Increasingly, they are a key factor in keeping customers, offering them incentives…

29 Mar '19

Micaela Kelly

What is RTIM?

Real-Time Interaction Management--also referred to as RTIM--is the capability of providing an optimized response in real time to a customer event. Forrester has defined RTIM as: "Enterprise marketing technology that delivers contextually relevant experiences, value, and utility at the appropriate moment in the…

21 Mar '19

Lindsay Bloom Engagement Omnichannel

Brand Trust: What is it, and How Do You Create It?

Trust is something that every customer-facing brand wants to achieve. Why? Because more trust means customers are more likely to engage with your brand, do more and better business with you, refer you to others, and generally bolster your brand and bottom line.…

11 Mar '19

Lindsay Bloom Engagement Loyalty

Weekly Roundup 3/4: Power of Personalization

Weekly Roundup 3/4 Welcome to the weekly roundup: a compilation of news, ideas and learnings from the SessionM world. Quote of the week: "In order to stand out in today's retail marketplace, consumers expect highly personalized experiences when engaging with brands they…

08 Mar '19

Micaela Kelly

How to Achieve Personalization with Learning and Optimization

Nearly all marketers today can agree that personalized marketing trumps a one-size-fits-all model. However, the biggest challenge is actually achieving truly 1:1 personalization, as it happens to be very, very difficult. Every customer behaves differently, with their behaviors motivated by different factors, and…

05 Mar '19

Josh Feng Engagement

Customer Engagement Gone Wrong: When Bad Things Happen to Good Brands – Saks Fifth Avenue

Soft lights, the smell of perfume, drool-worthy merchandise displayed to perfection -- welcome to Saks Fifth Avenue. The luxury department store is as iconic as they come. Saks was founded over 150 years ago and has maintained its reputation as one of the…

28 Feb '19

Lindsay Bloom Customer Experience

Customer Experience: “You have my data, figure it out!”

As a marketer at a customer data and engagement platform, I find myself being aware of how I engage with brands, and how they engage with me. I was thinking about the many brands that I have had choppy customer experiences with, and…

26 Feb '19

Micaela Kelly Customer Data Customer Experience

The Says