The M Says | SessionM

What Brands Are Doing in Response to COVID-19

It’s difficult not to get consumed by the negative impact of this pandemic. But from all of the sadness and loss there has also come generosity, unity, and creativity. We wanted to highlight the wonderful, positive things that some of our favorite brands…

27 Mar '20

Micaela Kelly Restaurants Retail

A Letter to Our Community

We, like you, have been watching the developments around the world in relation to the COVID-19 outbreak. We value our relationships with our customers, partners and community deeply, and at such a challenging time wanted to take a moment to ensure you feel…

26 Mar '20

Lars Albright

How to Keep Customers Loyal and Engaged: COVID-19 Edition

The COVID-19 outbreak has left many brands at an impasse, as normal daily life as we know it has halted for the foreseeable future. It’s understandable to feel worried, nervous, and frustrated when so much seems out of your control. Here’s the good…

23 Mar '20

Lindsay Bloom Loyalty Management

Going Digital First: Restaurant Success Stories

A few weeks ago we penned a blog post on Why Restaurants Need to be Digital First ,which took an in-depth look at the success Chipotle has had implementing a strong digital strategy. In light of recent events, now more than ever Restaurants…

20 Mar '20

Sam Langrock Restaurants

Pushing for Millennial Loyalty

No matter the industry, brands are shifting their marketing, engagement, and loyalty strategies to accommodate customer needs. On an entertaining front, they are also attempting to get customers to simply look in their general direction with catchy marketing campaigns. Whether it be a…

02 Mar '20

Micaela Kelly Hotels Loyalty Management Restaurants Retail

What’s Your Tax Refund Going To?

If you’re like me, this is your favorite time of the year. The hecticness of the holiday season has subsided, you’re still working towards resolutions that will fall to the sideline soon, the harsh winter has begun to let up AND TurboTax is…

25 Feb '20

Lindsay Bloom Customer Data Management Loyalty Management

Why Restaurants Need to be Digital First

The title of this blog post reads “Why Restaurants Need to be Digital First”. To explain the ‘why’ let’s take a quick look at what Chipotle did over the past year. In 2019, Chipotle doubled down on their digital initiatives, and their efforts…

21 Feb '20

Sam Langrock Loyalty Management Restaurants

What is Omnichannel Marketing?

What is it? Why is it Important? The term omnichannel gets thrown around pretty frequently. Marketers are trying to deliver a seamless omnichannel experience, software companies are trying to sell this seamless omnichannel experience, and customers just expect a connected, seamless, real-time, omnichannel…

18 Feb '20

Micaela Kelly Campaigns and Engagement Customer Data Management

The Power of Loyalty for Consumer Goods

Traditionally, consumer packaged goods brands have struggled to establish direct relationships with their customers and have had to piece together disparate data from different retail partners to try to understand customer preferences, lifetime value and marketing ROI. Loyalty programs are a powerful way…

13 Feb '20

Lindsay Bloom Consumer Goods Loyalty Management

Shifting with Customer Loyalty: From Rewards to Relationships

When you think of customer loyalty, what comes to mind? I’d think some responses would be a specific brand name, a punch card, being a frequent customer, earning points, feeling or being recognized, a favorite mobile app, the list goes on. There are…

31 Jan '20

Micaela Kelly Loyalty Management

The Says