10 Great Mobile Marketing Stories from the Week of October 11, 2015

Lindsay Bloom Oct 16, 2015

This week’s mobile marketing stories centered on themes of customer experience and mobile loyalty. Industry trends and predictions abound in studies, infographics, and interviews. Don’t take our word for it though–start reading!

  1. Mobile Programmatic Display Ad Spending to Surpass Desktop This Year: eMarketer via AdvertisingAge
  2. How Much Loyalty Costs Retailers via PYMNTS.com
  3. Why CEOs are Increasingly Taking Ownership of the Consumer Experience via Chain Store Age
  4. You Can’t Buy Loyalty With Mobile Users via AdvertisingAge
  5. How beacons and mobile wallets can improve customer experience via Search Engine Watch
  6. Study: Mobile Apps For Engagement, Mobile Web For Research & Comparisons via Marketing Land
  7. Mobile-Only Content: The Next Big Marketing Trend via Contently 
  8. Why is Mobile at the Heart of the Customer Journey via Oracle
  9. Mobile Drives Growth in Digital Marketing [INFOGRAPHIC] via SocialMediaToday
  10. Use mobile data to drive effectiveness of offline marketing: Dstillery exec via MobileMarketer
Lindsay Bloom
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