10 Great Mobile Marketing Stories from the Week of October 5, 2015

Mobile loyalty was the pervasive theme of this week’s mobile marketing stories. From industry trends upward and downward to brands to emulate, there was a lot to talk about. Perhaps most exciting of them all though (and admittedly, we’re a little biased here), was our very own announcement about our growth and expansion in the mobile loyalty and enterprise marketing space. Happy reading!

10 Great Mobile Marketing Stories from the Week of October 5, 2015:

1. Leading Fortune 500 Brands Turn to SessionM’s Mobile Marketing Cloud via Digital Journal
2. How to Revive the Lost Art of Customer Loyalty for Millenials via Business 2 Community
3. How to Use Micro-Moments to Win the Shift to Mobile via AdvertisingAge
4. Where Should Marketers Spend the Big Bucks? [Infographic] via MobileMarketingWatch
5. Study: Consumer loyalty is a pretty fickle thing via Retail Customer Experience
6. A New Look Inside the Mobile-First Economy via PYMNTS.com
7. Here Are 6 New Ways to Make Mobile Advertising Work via ADWEEK
8. Emerging Platforms: A New Species in the Loyalty Jungle via Chief Marketer
9. 5 Cues on Brand Loyalty You Can Take From Chick-fil-A via Entrepreneur
10. Categories Where Customer Loyalty is on the Decline – In Photos: Consumer Customer Loyalty via Forbes