Andy Dale, Author at SessionM

Hey Marketers: Your Loyalty Program Can Make Your Data Privacy Team Happy

In January of 2020, the California Consumer Privacy Act (“CCPA”), a landmark US data privacy law takes effect. This data privacy law establishes a set of consumer protections, among them, the ability to request that a business stop processing or selling their personal…

22 Jan '20

Andy Dale Data Privacy

What Marketers Should Care About in Data Privacy-Sensitive 2019

For over two years during the run up to the effective date of the EU General Data Protection Regulation (“GDPR”), marketers were inundated with “what you need to know” pieces, or “top impacts to your business” articles about the new rules. It’s déjà…

30 Jan '19

Andy Dale Customer Data Management Data Privacy

Privacy is Science not Art

The CEO of the International Association of Privacy Professionals, (IAPP) Trevor Hughes gave a talk at the Boston Bar Association’s Privacy & Security Summit earlier this year in which he examined the evolution of “privacy” through the lens of art. He highlighted the…

28 Aug '18

Andy Dale Customer Data Management