Justin Frazier, Author at SessionM

How to Leverage Transactional Data for Greater Customer Insights

Since the early days of commerce, consumer brands have been asking important data questions. Initially, the big question revolved around “How do I learn more about my customers?”. That question has since been answered. Today, data lives everywhere - in retail stores or…

25 Jun '18

Justin Frazier Customer Data Management

How Can Retailers Create the Same Buzzworthy Experiences As Amazon Go?

Retail of the future has arrived, courtesy of Amazon. The e-commerce superpower has released plans for Amazon Go, a physical grocery/convenience store leveraging the power of mobile to allow for lightning fast “grab-and-go” checkout. Customers scan a QR code when entering the store,…

16 Dec '16

Justin Frazier Retail

How Can Retailers Utilize Mobile Marketing to Incentivize Holiday Shoppers?

The holiday season is right around the corner, and the excitement for gift shopping is building for consumers and retailers alike. With this new season brings shifting trends and preferences for each shopper. One of the most important trends that should be on…

21 Oct '16

Justin Frazier Campaigns and Engagement Retail

How Brands Use Customer Data to Deliver Personalized Experiences

Brands are presented with millions of customer data points each and every day. Check out the infographic below to learn about the top ways brands can leverage this data to deliver personalized and relevant content to their consumers.

14 Sep '16

Justin Frazier Customer Data Management

What Brands Can Learn From the Success of Pokemon Go and Mobile Engagement

No, this isn’t time travel. The cartoon, video game, and trading card sensation from the mid 90’s has resurfaced here in 2016, and in a brand new way. Pokémon GO is the new mobile app from Nintendo and Niantic Labs that brings the…

13 Jul '16

Justin Frazier Loyalty Management