Lars Albright

Lars Albright

As a Mastercard Advisor, and SessionM’s CEO & Co-Founder, Lars helped build SessionM into the market as a leader in customer data management and engagement, working with the world's largest and most innovative brands to help them build stronger relationships through smarter engagement.

A Letter to Our Community

We, like you, have been watching the developments around the world in relation to the COVID-19 outbreak. We value our relationships with our customers, partners and community deeply, and at such a challenging time wanted to take a moment to ensure you feel…

26 Mar '20

Lars Albright
What’s In Style? Keeping Customers (And Keeping ‘Em Happy) Is The New Black

Originally published in Adotas on July 17, 2015 Winning new customers is increasingly tough. Advertising, long the staple of that initiative for larger companies, has become an exercise in crawling through glass with the rise of media fragmentation, proliferation of subscription media, paywalls,…

21 Jul '15

Lars Albright Loyalty Management
Mobile Is Shaking Up Traditional Marketing Loyalty Programs

Loyalty programs have been incredibly enduring — from that very first American Airlines frequent flyer program in 1981 to the Starbucks Card Rewards program nearly 30 years later. The average U.S. household now takes part in 21.9 loyalty programs every year, according to…

09 Dec '14

Lars Albright Loyalty Management
How to Grow Your App Business? Start with Loyalty

When the mobile app industry talks about success, we tend to tell a story of downloads. The more downloads you have, the better your app is doing, right? Not exactly. Downloads are crucial, of course, but they’re only half the story. The full…

27 Nov '12

Lars Albright Loyalty Management