We were honored to learn this month that SessionM is being recognized by the 2021 MarTech Breakthrough Awards as the “Best Overall Loyalty Marketing Platform” for the third year in a row. If you aren’t familiar with the MarTech Breakthrough Awards, the program…
19 Aug '21
Lindsay Bloom Loyalty Management
We were honored to learn this month that SessionM is being recognized by the 2020 MarTech Breakthrough Awards as the “Best Overall Loyalty Marketing Platform.” This marks the second year in a row we’ve taken home a win in the program – in…
22 Sep '20
Lindsay Bloom Loyalty Management
Brands must focus resources on quickly adjusting strategy and goals as a result of the COVID-19 pandemic, for which only 12% of businesses feel highly prepared, according to a Gartner survey of 1,500 respondents. Many organizations rely on business continuity plans to help…
28 Apr '20
Lindsay Bloom
The COVID-19 outbreak has left many brands at an impasse, as normal daily life as we know it has halted for the foreseeable future. It’s understandable to feel worried, nervous, and frustrated when so much seems out of your control. Here’s the good…
23 Mar '20
Lindsay Bloom Loyalty Management
If you’re like me, this is your favorite time of the year. The hecticness of the holiday season has subsided, you’re still working towards resolutions that will fall to the sideline soon, the harsh winter has begun to let up AND TurboTax is…
25 Feb '20
Lindsay Bloom Customer Data Management Loyalty Management
Traditionally, consumer packaged goods brands have struggled to establish direct relationships with their customers and have had to piece together disparate data from different retail partners to try to understand customer preferences, lifetime value and marketing ROI. Loyalty programs are a powerful way…
13 Feb '20
Lindsay Bloom Consumer Goods Loyalty Management
The martech ecosystem is complicated. It’s hard to decipher how one platform is different from another from a basic moniker alone. For example: SessionM is a customer engagement platform. What does that actually mean though? In this blog post, we’re lifting the mystique.…
29 Jan '20
Lindsay Bloom Customer Data Management Loyalty Management POS Offer Management
Most of the large hotel chains are listed through online travel agents (OTAs) like Bookings.com, Expedia, etc.,which provide a great source of business. However, there are some downsides to this channel. Besides cutting into room revenue, OTAs can also make it more difficult…
05 Nov '19
Lindsay Bloom Hotels Loyalty Management
We’ve written before about how traditional loyalty programs that only focus on slashing prices or coupons are not a fit an effective way to build customer loyalty. And what is a loyalty program if you’re not slashing prices, right? (Wrong, actually.) Many big…
11 Oct '19
Lindsay Bloom Loyalty Management Retail
October 1st marked the 3rd annual Customer Experience Day, which was created by the CXPA, a global non-profit organization for the customer experience profession. Yesterday celebrated the professionals and companies that make great customer experiences happen and at SessionM, we pride ourselves in…
02 Oct '19
Lindsay Bloom Customer Data Management
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