COVID-19 Assets and Resources Learn More
COVID-19 Assets and Resources Learn More
Word of Marriott, Starwood and Ritz-Carlton’s re-imagined loyalty program, Bonvoy™, began to travel earlier this year (pun intended). And, from the beginning, spokespeople shared the initiative was created to amplify the brands’ focus on the most loyal guests, super-serving them and making really…
06 Aug '19
Lindsay Bloom Hotels
What makes a customer loyalty program the best? The answer depends on who you’re asking. And if you’re asking SessionM, the answer is based on our extensive experience powering the loyalty programs of some of the world’s most innovative brands. Keep reading to…
25 Jul '19
Lindsay Bloom Loyalty Management
The restaurant industry is full of challenges -- mounting customer expectations, getting people to identify themselves in transactions, how to handle mobile orders as they come in, lots of different systems and tech stacks -- the list goes on. Many of these challenges…
10 Jul '19
Lindsay Bloom Restaurants
The customer data platform (CDP) buzzword is still going strong. Everyone, it seems, is jumping on the bandwagon in an effort to better engage with and acquire new customers. But the timing is funny because shouldn’t companies already be doing this? Here at…
27 Jun '19
Lindsay Bloom Customer Data Management
In a previous post, we examined the Apple Card and were unimpressed with its perks. On stepping back to look at the larger Apple ecosystem, however, there may be more opportunity for a larger loyalty play here than we first gave them credit…
13 Jun '19
Lindsay Bloom Loyalty Management
It’s 2019 and we’re experiencing a marketplace that is more crowded than ever. Today, brands need to stand atop the tallest building and shout as loud as they can to capture consumers’ attention. As a result, we are seeing omnichannel, mobile and consumer…
06 Jun '19
Lindsay Bloom Customer Data Management Retail
Listening to a lot of Martech vendor pitches that are all starting to sound the same? Unsure which type of technology is supposed to solve your problems and fulfill your use cases? We’re trying to solve pain points around not only customer data…
28 May '19
Lindsay Bloom Customer Data Management
Chances are your brand already has a loyalty program. There’s less of a chance that your brand’s program has reached its full potential or that your program is nailing all of its goals (hopefully it has goals). A loyalty program, when executed well,…
02 May '19
Lindsay Bloom Loyalty Management
Details surrounding the highly anticipated Apple Card, Apple’s “new kind of credit card” in partnership with Goldman Sachs, were recently released. It should come as no surprise that folks were on the edge of their seats as they awaited the all things Apple Card…
04 Apr '19
Lindsay Bloom Loyalty Management
Real-Time Interaction Management--also referred to as RTIM--is the capability of providing an optimized response in real time to a customer event. Forrester has defined RTIM as: "Enterprise marketing technology that delivers contextually relevant experiences, value, and utility at the appropriate moment in the…
21 Mar '19
Lindsay Bloom Campaigns and Engagement