Happy Feature Friday! This week we’re highlighting Michael’s, our trusty arts and crafts store, who is helping consumers stay healthy and busy throughout this pandemic. While there is a high demand (and shortage) of all personal protective equipment (PPE), two things many people…
24 Apr '20
Micaela Kelly Retail
COVID-19 has drastically changed how consumers are spending - what they are buying, how much, and how often. While many restaurants and retailers have been faced with the challenge of closing their doors to customers and workers, consumer goods brands are in an…
15 Apr '20
Micaela Kelly Consumer Goods
Recently, we recapped some of the amazing work brands have been doing in response to the global health pandemic our society is fighting right now. While we are living through an ongoing state of uncertainty, stories about how people are stepping up for…
09 Apr '20
Micaela Kelly Retail
It’s difficult not to get consumed by the negative impact of this pandemic. But from all of the sadness and loss there has also come generosity, unity, and creativity. We wanted to highlight the wonderful, positive things that some of our favorite brands…
27 Mar '20
Micaela Kelly Restaurants Retail
No matter the industry, brands are shifting their marketing, engagement, and loyalty strategies to accommodate customer needs. On an entertaining front, they are also attempting to get customers to simply look in their general direction with catchy marketing campaigns. Whether it be a…
02 Mar '20
Micaela Kelly Hotels Loyalty Management Restaurants Retail
What is it? Why is it Important? The term omnichannel gets thrown around pretty frequently. Marketers are trying to deliver a seamless omnichannel experience, software companies are trying to sell this seamless omnichannel experience, and customers just expect a connected, seamless, real-time, omnichannel…
18 Feb '20
Micaela Kelly Campaigns and Engagement Customer Data Management
When you think of customer loyalty, what comes to mind? I’d think some responses would be a specific brand name, a punch card, being a frequent customer, earning points, feeling or being recognized, a favorite mobile app, the list goes on. There are…
31 Jan '20
Micaela Kelly Loyalty Management
If you were able to stop by the SessionM station in Mastercard’s booth at NRF, you may have noticed that our theme was ‘Supercharging Customer Engagement’, something a lot of brands are focusing on in 2020. For an industry that has been getting…
17 Jan '20
Micaela Kelly Loyalty Management Retail
Generic customer outreach is outdated. We all know that at this point. It has to go beyond inserting a first name into the beginning of an email template (even though some retailers aren’t even doing that yet). When looking at personalization in the…
06 Dec '19
Micaela Kelly Campaigns and Engagement Customer Data Management Data Privacy Retail
As a marketer on the constant hunt for new knowledge and material, I have subscribed to what seems like every daily or weekly retail newsletter, filled with today’s articles and trends. As you would imagine, a lot these newsletters are focused on the…
21 Nov '19
Micaela Kelly Retail
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