“Are you living the life you chose? Are you living the life that chose you?” When I first heard this line from self-described ‘literate redneck’ rocker Jason Isbell, I was immediately struck by it. It’s not like it was a novel idea (living…
20 Nov '19
Patrick Reynolds Consumer Goods Loyalty Management
From powering smarter interactions to helping us engage with customers in real time, data is (or at least should be) at the foundation of everything brands do when it comes to the customer experience and loyalty. In the “big data” land rush, companies…
22 May '19
Patrick Reynolds Customer Data Management
About $1.4 Billion, give or take. As you may have heard, the company that owns Schick razors, Edgewell Personal Care, just purchased DTC Subscription shave service, Harry’s, for a cool $1.4 Billion according to Bloomberg. That’s a smooooth shave. What did Harry’s have…
15 May '19
Patrick Reynolds Consumer Goods
Email is king! Spam Display is king Invisible Apps are king Cluttered QR Codes are king No adoption Social is king TOO MUCH SHOUTING Television is dead Video is where it’s at Radio is Dead Streaming and podcasts are crushing it Inbound is…
12 Feb '19
Patrick Reynolds Loyalty Management
“Sales!” aren’t going anywhere, folks. Nor are ‘events’ or ‘promotions’ or any of the obligatory retail tactics that have been in practice since Sears met Roebuck. Calendared events bring focus and discipline to retail, enabling operational excellence, maximizing buying power, and enhancing cross-departmental collaboration. The…
03 Oct '18
Patrick Reynolds Customer Data Management
It seems clear that we’re rapidly coming to the point where the data’s one-way street is hitting a dead-end. No more will consumers allow their data to be used, explicitly or implicitly, in service to some corporate gain. At least, not without that…
19 Sep '18
Patrick Reynolds Customer Data Management
What Can the 2018 World Cup Teach Us About Customer Loyalty? Tune into any of the World Cup matches and you’ll be greeted by thousands of bedecked fans wildly cheering on their home country. It’s a fanatical display of affection and loyalty that…
26 Jun '18
Patrick Reynolds Loyalty Management Sports
The delta between success and failure is often a razor thin margin. Margin. In the simplest terms it's the difference between selling price and cost of goods sold. The greater the margin, the more money you take to the bank at the end…
21 May '18
Patrick Reynolds Customer Data Management
The way marketing is being conceived of and executed is changing in nothing short of a “through the looking glass” sort of way. Monoliths are being broken down into their atomic components. What was slow is fast. What went first is now last.…
27 Apr '18
Patrick Reynolds Customer Data Management Loyalty Management
Looking out my window here at SessionM in Boston’s ever-changing Seaport, I glimpse a bit of everything. At this exact moment I see cars move along left and right on Seaport Boulevard. A few pedestrians come and go to and from lunch and…
26 Mar '18
Patrick Reynolds Loyalty Management
Suggestions