As the customer data platform (CDP) market gains traction, more marketers are seeing the value in a centralized repository for customer data and are putting in the time and resources to work with a third party who will help achieve this goal. Marketers…
11 Dec '18
Rachel Newton Customer Data Management
So you went and licensed yourself a customer data platform…now what? How can you successfully launch the newest shiny object in marketing technology? It comes down to one basic principle, preparation. Since being successful in anything requires one to be prepared, let me…
25 Sep '18
Rachel Newton Customer Data Management
Generic, ‘one-size-fits-all’ offers are failing to increase loyalty and motivate additional purchases. For marketers, executing personalized outreach to customers to drive incremental revenue, frequency and loyalty has become top of mind. But why aren’t more brands sharing relevant and personalized offers to all…
22 Aug '18
Rachel Newton Customer Data Management
Most brands understand the value of loyalty, but few get it right. Generic, one-size-fits-all loyalty tactics fail to attract customers and are costly for brands. Retaining loyal customers is critical to a business as attracting new ones becomes increasingly difficult in crowded, competitive…
20 Aug '18
Rachel Newton Loyalty Management
It's an exciting time in the Marketing Technology industry. The competition is fierce; the marketing programs are sophisticated; and the technology to solve business and technical challenges are ever-changing. Customers’ expectations are higher than ever and demand more relevant interactions. Marketers need to…
05 Jul '18
Rachel Newton Customer Data Management Loyalty Management
True hospitality requires an understanding of how to meet and exceed guest expectations. However, in a world where technology solutions are abundant, but the connection between them is sparse, understanding behavior is much easier said than done. The idea of leveraging data for…
20 Jun '18
Rachel Newton Hotels
Customers are drowning in generic offers, mass email blasts and one-size-fits-all, in-store experiences. It’s time to resuscitate the customer experience. To breakthrough the noise, reach customers and retain them, marketers need to develop a focused lifecycle management strategy to guide customers through an…
31 May '18
Rachel Newton Customer Data Management Loyalty Management
The General Data Protection Regulation (GDPR) is a hot topic. Going into effect May 25, 2018 in the European Union, the regulation will greatly change the way companies must handle the personal data they collect. In May, consumers will have substantial and powerful…
26 Apr '18
Rachel Newton Customer Data Management Data Privacy
I recently made a career move and joined SessionM. Several of my old companies sat on an aging, legacy tech stack with years of technical debt. I recognized that in order to achieve my career goals, I needed to make a move to…
29 Mar '18
Rachel Newton Customer Data Management
2017 was an ugly year for the consumer. On the heels of data breaches (see: Equifax exposing personal data of 143 million people) and dishonest data scandals (see: Uber paying off hackers to delete stolen data), customer relationship management needs an overhaul in…
01 Feb '18
Rachel Newton Customer Data Management
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