Retailers are experiencing unprecedented swings within the market. As shoppers began staying home and many stores were mandated to shut their doors, U.S. fashion apparel and accessories retailers experienced weeks of steep declines. Those were followed by a spot of light in early…
13 May '20
Sam Langrock
A few weeks ago we penned a blog post on Why Restaurants Need to be Digital First ,which took an in-depth look at the success Chipotle has had implementing a strong digital strategy. In light of recent events, now more than ever Restaurants…
20 Mar '20
Sam Langrock Restaurants
The title of this blog post reads “Why Restaurants Need to be Digital First”. To explain the ‘why’ let’s take a quick look at what Chipotle did over the past year. In 2019, Chipotle doubled down on their digital initiatives, and their efforts…
21 Feb '20
Sam Langrock Loyalty Management Restaurants
The holidays are over… now what? For the last few months you’ve undoubtedly been in the deep end of strategizing, planning, and executing your holiday marketing strategy. No matter if you were successful beyond your wildest dreams or came up short of expectations,…
06 Jan '20
Sam Langrock Customer Data Management Retail
Customer retention is critical for boosting profits and building a successful brand. According to the Harvard Business Review, acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one. With competition coming from all corners, customer…
11 Nov '19
Sam Langrock Customer Data Management Loyalty Management Restaurants
Creating a successful loyalty program is difficult to do. You are competing not only with competitors in your space, but also for attention against every other program your customers belong to. According to Forrester, about 90% of online adults belong to at least…
01 Oct '19
Sam Langrock Loyalty Management
Every company across nearly every industry in the world is looking to enhance customer loyalty. From banks to retailers, to restaurants to healthcare institutions, and beyond; all have the goal of retaining their customers and motivating high-value behaviors. How can you break through…
20 Aug '19
Sam Langrock Loyalty Management
Developing an engaging customer rewards program is on the minds of marketers for companies large and small. Chipotle and Barneys New York recently launched new loyalty programs, and even industry gold standard, Starbucks, is making changes to their program. So how can brands…
18 Apr '19
Sam Langrock Loyalty Management
As a diehard sports fan I constantly find myself shopping with Fanatics. I’ve spent hours browsing their website or opening their emails searching to find the perfect quarter-zip sweater or vintage jersey to proudly display my team loyalty everywhere I go. As someone…
01 Feb '19
Sam Langrock Retail
With the year coming to a close it’s time to take a look back at some of our favorite customer engagement moments of 2018, and how these strategies can influence the tactics that will lead to marketing success in 2019. From Starbucks to…
17 Dec '18
Sam Langrock Campaigns and Engagement Loyalty Management
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