Loyalty programs are essential to many businesses. It helps them grow and retain their customer base when done right. It is difficult to create a successful loyalty program because brands are competing not only with competitors, but also for the attention of every…
25 Oct '22
SessionM Team Loyalty Management
Most brands understand the value of loyalty, but few get it right. Generic loyalty tactics are costly and fail to attract customers. Retaining loyal customers is critical as attracting new ones becomes increasingly difficult in crowded, competitive landscapes. So where do you start?…
13 Oct '22
SessionM Team Loyalty Management
As food costs rise, so do customers’ expectations for restaurants to deliver higher value and a better experience across channels. That’s not the only challenge restaurants face, however. They’re also dealing with responding to mobile orders quickly and seamlessly, managing an overwhelming number…
31 Aug '22
SessionM Team Restaurants
Data-driven strategies are at the center of today’s most meaningful consumer touchpoints, yet half of organizations struggle with data siloed across systems and are unable to build a 360-degree customer view. That’s why we’re excited to share that SessionM, a Mastercard company, has…
16 Aug '22
SessionM Team Customer Data Management
An advanced loyalty solution like SessionM can deliver incentives that bolster customer frequency, spend and brand advocacy. ”Incentive” is a broad term–and for good reason. Customers have varied values and motivations, and expect incentives that are unique, compelling and engaging. Delivering these flexible…
11 Aug '22
SessionM Team Campaigns and Engagement
This piece originally appeared on Mastercardservices.com By Shabina Anwar and Nicolas Buc, product development Has loyalty disappeared? Not at all but it has indeed been transformed. In a TruRating survey of over 32,000 consumers last June, 26% said they had changed the brands they buy…
08 Feb '22
SessionM Team Campaigns and Engagement Customer Data Management Loyalty Management
This piece originally appeared on Mastercardservices.com Fitness brand Barry’s is known for its fun, high-energy immersive workouts in its signature Red Rooms, mimicking the experience of a nightclub. So, when COVID-19 struck in 2020, the pandemic looked like a potential knock-out blow. Almost overnight,…
04 Oct '21
SessionM Team Loyalty Management Sports
Right from the start, it became clear that the pandemic would have a disproportionate impact on fast casual brands. Those that had embraced mobile and digital tactics such as online ordering, curbside pick-up, and third-party delivery prior to the pandemic were ahead of…
25 Aug '21
SessionM Team Loyalty Management
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