Author: Scott Weller, SVP Product, Merchant Loyalty at SessionM, a Mastercard company Brands today continue to face a multitude of pandemic-related challenges – like shipping delays and supply chain disruptions – that have fundamentally altered the way they engage with their consumers.…
19 Aug '22
Scott Weller Campaigns and Engagement
There’s a perception that the travel industry is struggling right now. And while it’s true that travel habits are shifting in dramatic ways, the challenge I’ve heard from many of the travel and hospitality brands we work with is not a lack of…
30 Nov '20
Scott Weller Airlines Hotels
By the numbers, loyalty programs have never been more popular. Most US adults (90%) belong to at least one loyalty program, and 53% are in three or more. Yet many brands struggle to find ways to engage customers. More than half of loyalty…
16 Oct '20
Scott Weller Hotels
A new marketing paradigm has hatched, and it’s growing. Where there was once division between marketing and IT teams now there is unity. Where technology once struggled to meet marketing objectives without clear attribution, now it’s deployed to support business goals with rich…
09 Jan '17
Scott Weller Customer Data Management
Earlier this month T-Mobile rolled out their “T-Mobile Tuesdays” app, designed to surprise and delight customers with new freebies and perks each week. A couple weeks ago a deal offering free Domino’s pizza delighted customers so much that the pizza chain had to…
28 Jun '16
Scott Weller Campaigns and Engagement Loyalty Management Restaurants
You’re convinced your loyalty program stinks. Your biggest competitor's program has a far greater value proposition (not to mention, they just launched a beautiful mobile app while your churn rate jumped 5% last quarter). You feel like the CEO is breathing down your…
19 May '15
Scott Weller Loyalty Management
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