Campaigns and Engagement Archives

What is Omnichannel Marketing?

What is it? Why is it Important? The term omnichannel gets thrown around pretty frequently. Marketers are trying to deliver a seamless omnichannel experience, software companies are trying to sell this seamless omnichannel experience, and customers just expect a connected, seamless, real-time, omnichannel…

18 Feb '20

Micaela Kelly Campaigns and Engagement Customer Data Management

Furthering Personalization in Retail: Going beyond the “Why”

Generic customer outreach is outdated. We all know that at this point. It has to go beyond inserting a first name into the beginning of an email template (even though some retailers aren’t even doing that yet). When looking at personalization in the…

06 Dec '19

Micaela Kelly Campaigns and Engagement Customer Data Management Data Privacy Retail

How can you prevent customer churn?

Why do some of your customers stick around, and some don’t? How do you get more of them to stay? According to Gartner Research, 44% of CMOs spend 30-50% of their annual budgets on customer retention and loyalty. That’s a decent chunk of…

10 May '19

Micaela Kelly Campaigns and Engagement Customer Data Management Loyalty Management

What is RTIM?

Real-Time Interaction Management--also referred to as RTIM--is the capability of providing an optimized response in real time to a customer event. Forrester has defined RTIM as: "Enterprise marketing technology that delivers contextually relevant experiences, value, and utility at the appropriate moment in the…

21 Mar '19

Lindsay Bloom Campaigns and Engagement

How to Achieve Personalization with Learning and Optimization

Nearly all marketers today can agree that personalized marketing trumps a one-size-fits-all model. However, the biggest challenge is actually achieving truly 1:1 personalization, as it happens to be very, very difficult. Every customer behaves differently, with their behaviors motivated by different factors, and…

05 Mar '19

Josh Feng Campaigns and Engagement

Weekly Roundup 1/14: Re-imagining loyalty

Welcome to the weekly roundup: a compilation of news, ideas and learnings from the SessionM world. Quote of the week: “The world of retail has become democratized. It’s not just about driving transactions within the physical and virtual four walls, but it’s increasingly…

18 Jan '19

Micaela Kelly Campaigns and Engagement Data Privacy Loyalty Management

Most Creative Customer Engagement Moments of 2018

With the year coming to a close it’s time to take a look back at some of our favorite customer engagement moments of 2018, and how these strategies can influence the tactics that will lead to marketing success in 2019. From Starbucks to…

17 Dec '18

Sam Langrock Campaigns and Engagement Loyalty Management

Incentives That Motivate Customer Behavior

SessionM recently announced new advanced loyalty solutions for clients to bolster customer frequency, spend and brand advocacy. With this new domain of features, SessionM clients now have a powerful suite of possibilities for engaging and motivating customers. SessionM’s definition of an incentive is broad--and for good reason.…

10 Oct '18

Micaela Kelly Campaigns and Engagement

Groundhog Day: Customer Engagement Mistakes Marketers Keep Making

A lot of marketers keep making the same mistakes over and over -- forgetting who they’re dealing with, not considering their customers’ perspectives, making it a one way relationship. To avoid everyday frustration and achieve real fulfillment marketers need to realize what Phil…

02 Feb '18

Lindsay Bloom Campaigns and Engagement Retail

Customer Personalization: The Good, Bad and Ugly of 2017

In 2017 we learned how important customer personalization truly is; according to Accenture the retail industry lost out on $756 billion due to a failure to personalize. To add insult to injury the same study showed that 44% of US consumers became frustrated…

05 Jan '18

Sam Langrock Campaigns and Engagement

Campaigns and Engagement