Campaigns and Engagement Archives

Embracing Empathy to Create Meaningful Customer Experiences

Author: Scott Weller, SVP Product, Merchant Loyalty at SessionM, a Mastercard company Brands today continue to face a multitude of pandemic-related challenges – like shipping delays and supply chain disruptions – that have fundamentally altered the way they engage with their consumers.…

19 Aug '22

Scott Weller Campaigns and Engagement

Six Incentives That Motivate Customer Behavior

An advanced loyalty solution like SessionM can deliver incentives that bolster customer frequency, spend and brand advocacy. ”Incentive” is a broad term–and for good reason. Customers have varied values and motivations, and expect incentives that are unique, compelling and engaging. Delivering these flexible…

11 Aug '22

SessionM Team Campaigns and Engagement

Putting Loyalty to the Test

This piece originally appeared on Mastercardservices.com By Shabina Anwar and Nicolas Buc, product development Has loyalty disappeared? Not at all but it has indeed been transformed. In a TruRating survey of over 32,000 consumers last June, 26% said they had changed the brands they buy…

08 Feb '22

SessionM Team Campaigns and Engagement Customer Data Management Loyalty Management

What is Omnichannel Marketing?

What is it? Why is it Important? The term omnichannel gets thrown around pretty frequently. Marketers are trying to deliver a seamless omnichannel experience, software companies are trying to sell this seamless omnichannel experience, and customers just expect a connected, seamless, real-time, omnichannel…

18 Feb '20

Micaela Kelly Campaigns and Engagement Customer Data Management

Furthering Personalization in Retail: Going beyond the “Why”

Generic customer outreach is outdated. We all know that at this point. It has to go beyond inserting a first name into the beginning of an email template (even though some retailers aren’t even doing that yet). When looking at personalization in the…

06 Dec '19

Micaela Kelly Campaigns and Engagement Customer Data Management Data Privacy Retail

How can you prevent customer churn?

Why do some of your customers stick around, and some don’t? How do you get more of them to stay? According to Gartner Research, 44% of CMOs spend 30-50% of their annual budgets on customer retention and loyalty. That’s a decent chunk of…

10 May '19

Micaela Kelly Campaigns and Engagement Customer Data Management Loyalty Management

What is RTIM?

Real-Time Interaction Management--also referred to as RTIM--is the capability of providing an optimized response in real time to a customer event. Forrester has defined RTIM as: "Enterprise marketing technology that delivers contextually relevant experiences, value, and utility at the appropriate moment in the…

21 Mar '19

Lindsay Bloom Campaigns and Engagement

How to Achieve Personalization with Learning and Optimization

Nearly all marketers today can agree that personalized marketing trumps a one-size-fits-all model. However, the biggest challenge is actually achieving truly 1:1 personalization, as it happens to be very, very difficult. Every customer behaves differently, with their behaviors motivated by different factors, and…

05 Mar '19

Josh Feng Campaigns and Engagement

Weekly Roundup 1/14: Re-imagining loyalty

Welcome to the weekly roundup: a compilation of news, ideas and learnings from the SessionM world. Quote of the week: “The world of retail has become democratized. It’s not just about driving transactions within the physical and virtual four walls, but it’s increasingly…

18 Jan '19

Micaela Kelly Campaigns and Engagement Data Privacy Loyalty Management

Most Creative Customer Engagement Moments of 2018

With the year coming to a close it’s time to take a look back at some of our favorite customer engagement moments of 2018, and how these strategies can influence the tactics that will lead to marketing success in 2019. From Starbucks to…

17 Dec '18

Sam Langrock Campaigns and Engagement Loyalty Management

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