Consumer Goods Archives

Consumer Goods: Keeping Up With COVID-19

COVID-19 has drastically changed how consumers are spending - what they are buying, how much, and how often. While many restaurants and retailers have been faced with the challenge of closing their doors to customers and workers, consumer goods brands are in an…

15 Apr '20

Micaela Kelly Consumer Goods

The Power of Loyalty for Consumer Goods

Traditionally, consumer packaged goods brands have struggled to establish direct relationships with their customers and have had to piece together disparate data from different retail partners to try to understand customer preferences, lifetime value and marketing ROI. Loyalty programs are a powerful way…

13 Feb '20

Lindsay Bloom Consumer Goods Loyalty Management

These Pretzels are Making Me Thirsty!

“Are you living the life you chose? Are you living the life that chose you?” When I first heard this line from self-described ‘literate redneck’ rocker Jason Isbell, I was immediately struck by it. It’s not like it was a novel idea (living…

20 Nov '19

Patrick Reynolds Consumer Goods Loyalty Management

It Pays to be Direct

About $1.4 Billion, give or take. As you may have heard, the company that owns Schick razors, Edgewell Personal Care, just purchased DTC Subscription shave service, Harry’s, for a cool $1.4 Billion according to Bloomberg. That’s a smooooth shave. What did Harry’s have…

15 May '19

Patrick Reynolds Consumer Goods

How Cosmetics CPGs Can Build Customer Loyalty

Like other consumer packaged goods companies, beauty brands struggle to build customer loyalty due to challenges that include no direct relationship with consumers and disintermediated purchase channels. These challenges also make it difficult for beauty brands to track marketing efficacy across channels and…

19 Mar '18

Lindsay Bloom Consumer Goods

How CPG Brands Can Increase Sales & Build Loyalty

CPG brands face the challenge of having their products sold across the shelves and online sites of many different retailers, creating a difficult task of piecing together the journey of a customer that purchases a product from the brand. But there is much…

28 Jul '17