Customer Data Management Archives

What is Omnichannel Marketing?

What is it? Why is it Important? The term omnichannel gets thrown around pretty frequently. Marketers are trying to deliver a seamless omnichannel experience, software companies are trying to sell this seamless omnichannel experience, and customers just expect a connected, seamless, real-time, omnichannel…

18 Feb '20

Micaela Kelly Campaigns and Engagement Customer Data Management

What is a Customer Engagement Platform?

The martech ecosystem is complicated. It’s hard to decipher how one platform is different from another from a basic moniker alone. For example: SessionM is a customer engagement platform. What does that actually mean though? In this blog post, we’re lifting the mystique.…

29 Jan '20

Lindsay Bloom Customer Data Management Loyalty Management POS Offer Management

The Holidays are Over.. Now What?

The holidays are over… now what? For the last few months you’ve undoubtedly been in the deep end of strategizing, planning, and executing your holiday marketing strategy. No matter if you were successful beyond your wildest dreams or came up short of expectations,…

06 Jan '20

Sam Langrock Customer Data Management Retail

Furthering Personalization in Retail: Going beyond the “Why”

Generic customer outreach is outdated. We all know that at this point. It has to go beyond inserting a first name into the beginning of an email template (even though some retailers aren’t even doing that yet). When looking at personalization in the…

06 Dec '19

Micaela Kelly Campaigns and Engagement Customer Data Management Data Privacy Retail

Cooking Up a Successful Customer Retention Strategy for Restaurants

Customer retention is critical for boosting profits and building a successful brand. According to the Harvard Business Review, acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one. With competition coming from all corners, customer…

11 Nov '19

Sam Langrock Customer Data Management Loyalty Management Restaurants

Enhancing the Guest Experience from Check-In to Check-Out

This isn’t a new topic in the hospitality world. Rather, it’s a big focus. You might even remember a piece by our CMO, Patrick Reynolds from just a few months ago about Simple Ways Hotels Can Improve the Customer Experience and Maximize Profitability. …

28 Oct '19

Micaela Kelly Customer Data Management Hotels

Celebrating Customer Experience Day

October 1st marked the 3rd annual Customer Experience Day, which was created by the CXPA, a global non-profit organization for the customer experience profession. Yesterday celebrated the professionals and companies that make great customer experiences happen and at SessionM, we pride ourselves in…

02 Oct '19

Lindsay Bloom Customer Data Management

Everyone Hates Customer Service. This Is Why.

This was the headline of a recent article in The Wall Street Journal. Naturally, I was drawn in to learn more about consumer sentiment towards customer service and to read about what methods companies are testing in this area. This article, however, took…

22 Aug '19

Lindsay Bloom Customer Data Management Loyalty Management

Three Ways Airlines Can Build Customer Loyalty

We all have that one friend who loves their Jetblue credit card, and is more than willing to pay for dinner because they are close to getting a “free” flight to Florida and need the points. From that angle, you’d think that the…

02 Aug '19

Micaela Kelly Airlines Customer Data Management

CDP, Yeah You Know Me

The customer data platform (CDP) buzzword is still going strong. Everyone, it seems, is jumping on the bandwagon in an effort to better engage with and acquire new customers. But the timing is funny because shouldn’t companies already be doing this? Here at…

27 Jun '19