Customer Data Management Archives

Furthering Personalization in Retail: Going beyond the “Why”

Generic customer outreach is outdated. We all know that at this point. It has to go beyond inserting a first name into the beginning of an email template (even though some retailers aren’t even doing that yet). When looking at personalization in the…

06 Dec '19

Micaela Kelly Campaigns and Engagement Customer Data Management Data Privacy Retail

Cooking Up a Successful Customer Retention Strategy for Restaurants

Customer retention is critical for boosting profits and building a successful brand. According to the Harvard Business Review, acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one. With competition coming from all corners, customer…

11 Nov '19

Sam Langrock Customer Data Management Loyalty Management Restaurants

Enhancing the Guest Experience from Check-In to Check-Out

This isn’t a new topic in the hospitality world. Rather, it’s a big focus. You might even remember a piece by our CMO, Patrick Reynolds from just a few months ago about Simple Ways Hotels Can Improve the Customer Experience and Maximize Profitability. …

28 Oct '19

Micaela Kelly Customer Data Management Hotels

Celebrating Customer Experience Day

October 1st marked the 3rd annual Customer Experience Day, which was created by the CXPA, a global non-profit organization for the customer experience profession. Yesterday celebrated the professionals and companies that make great customer experiences happen and at SessionM, we pride ourselves in…

02 Oct '19

Lindsay Bloom Customer Data Management

Everyone Hates Customer Service. This Is Why.

This was the headline of a recent article in The Wall Street Journal. Naturally, I was drawn in to learn more about consumer sentiment towards customer service and to read about what methods companies are testing in this area. This article, however, took…

22 Aug '19

Lindsay Bloom Customer Data Management Loyalty Management

Three Ways Airlines Can Build Customer Loyalty

We all have that one friend who loves their Jetblue credit card, and is more than willing to pay for dinner because they are close to getting a “free” flight to Florida and need the points. From that angle, you’d think that the…

02 Aug '19

Micaela Kelly Airlines Customer Data Management

CDP, Yeah You Know Me

The customer data platform (CDP) buzzword is still going strong. Everyone, it seems, is jumping on the bandwagon in an effort to better engage with and acquire new customers. But the timing is funny because shouldn’t companies already be doing this? Here at…

27 Jun '19

Lindsay Bloom Customer Data Management

Building a Disruptive Brand

It’s 2019 and we’re experiencing a marketplace that is more crowded than ever. Today, brands need to stand atop the tallest building and shout as loud as they can to capture consumers’ attention. As a result, we are seeing omnichannel, mobile and consumer…

06 Jun '19

Lindsay Bloom Customer Data Management Retail

Systems of Insight and Systems of Engagement — Don’t Decide

Listening to a lot of Martech vendor pitches that are all starting to sound the same? Unsure which type of technology is supposed to solve your problems and fulfill your use cases? We’re trying to solve pain points around not only customer data…

28 May '19

Lindsay Bloom Customer Data Management

Tips to Keep Your Data Moving

From powering smarter interactions to helping us engage with customers in real time, data is (or at least should be) at the foundation of everything brands do when it comes to the customer experience and loyalty. In the “big data” land rush, companies…

22 May '19

Patrick Reynolds Customer Data Management

Customer Data Management

Furthering Personalization in Retail: Going beyond the “Why”

Cooking Up a Successful Customer Retention Strategy for Restaurants

Enhancing the Guest Experience from Check-In to Check-Out

Celebrating Customer Experience Day

Everyone Hates Customer Service. This Is Why.

Three Ways Airlines Can Build Customer Loyalty

CDP, Yeah You Know Me

Building a Disruptive Brand

Systems of Insight and Systems of Engagement — Don’t Decide

Tips to Keep Your Data Moving

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