Customer Data Management Archives

Putting Loyalty to the Test

This piece originally appeared on Mastercardservices.com By Shabina Anwar and Nicolas Buc, product development Has loyalty disappeared? Not at all but it has indeed been transformed. In a TruRating survey of over 32,000 consumers last June, 26% said they had changed the brands they buy…

08 Feb '22

SessionM Team Campaigns and Engagement Customer Data Management Loyalty Management

What’s Your Tax Refund Going To?

If you’re like me, this is your favorite time of the year. The hecticness of the holiday season has subsided, you’re still working towards resolutions that will fall to the sideline soon, the harsh winter has begun to let up AND TurboTax is…

25 Feb '20

Lindsay Bloom Customer Data Management Loyalty Management

What is Omnichannel Marketing?

What is it? Why is it Important? The term omnichannel gets thrown around pretty frequently. Marketers are trying to deliver a seamless omnichannel experience, software companies are trying to sell this seamless omnichannel experience, and customers just expect a connected, seamless, real-time, omnichannel…

18 Feb '20

Micaela Kelly Campaigns and Engagement Customer Data Management

What is a Customer Engagement Platform?

The martech ecosystem is complicated. It’s hard to decipher how one platform is different from another from a basic moniker alone. For example: SessionM is a customer engagement platform. What does that actually mean though? In this blog post, we’re lifting the mystique.…

29 Jan '20

Lindsay Bloom Customer Data Management Loyalty Management POS Offer Management

The Holidays are Over.. Now What?

The holidays are over… now what? For the last few months you’ve undoubtedly been in the deep end of strategizing, planning, and executing your holiday marketing strategy. No matter if you were successful beyond your wildest dreams or came up short of expectations,…

06 Jan '20

Sam Langrock Customer Data Management Retail

Furthering Personalization in Retail: Going beyond the “Why”

Generic customer outreach is outdated. We all know that at this point. It has to go beyond inserting a first name into the beginning of an email template (even though some retailers aren’t even doing that yet). When looking at personalization in the…

06 Dec '19

Micaela Kelly Campaigns and Engagement Customer Data Management Data Privacy Retail

Cooking Up a Successful Customer Retention Strategy for Restaurants

Customer retention is critical for boosting profits and building a successful brand. According to the Harvard Business Review, acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one. With competition coming from all corners, customer…

11 Nov '19

Sam Langrock Customer Data Management Loyalty Management Restaurants

Enhancing the Guest Experience from Check-In to Check-Out

This isn’t a new topic in the hospitality world. Rather, it’s a big focus. You might even remember a piece by our CMO, Patrick Reynolds from just a few months ago about Simple Ways Hotels Can Improve the Customer Experience and Maximize Profitability. …

28 Oct '19

Micaela Kelly Customer Data Management Hotels

Celebrating Customer Experience Day

October 1st marked the 3rd annual Customer Experience Day, which was created by the CXPA, a global non-profit organization for the customer experience profession. Yesterday celebrated the professionals and companies that make great customer experiences happen and at SessionM, we pride ourselves in…

02 Oct '19

Lindsay Bloom Customer Data Management

Everyone Hates Customer Service. This Is Why.

This was the headline of a recent article in The Wall Street Journal. Naturally, I was drawn in to learn more about consumer sentiment towards customer service and to read about what methods companies are testing in this area. This article, however, took…

22 Aug '19