Customer Experience Archives

The 4 Steps to Achieve a Dynamic, 360-Degree View of the Customer

Many of the problems and barriers preventing brands from creating true personalization start with data silos and bottlenecks across the different systems used to engage with customers. With the right technology in place, brands can move to an environment where their view of…

27 Feb '18

Sam Langrock Customer Experience

Heartbreak: When Customer Engagement Is Bad

So Adele is back and she’s just as forlorn as ever. Love and loss is ground she’s covered extensively in the past. “Hello” adds to that canon. I feel her pain. I love a certain clothing store. I want to think they love…

29 Oct '15

Patrick Reynolds Campaigns and Engagement Customer Experience Retail

10 Great Mobile Marketing Stories from the Week of October 11, 2015

This week’s mobile marketing stories centered on themes of customer experience and mobile loyalty. Industry trends and predictions abound in studies, infographics, and interviews. Don’t take our word for it though--start reading! Mobile Programmatic Display Ad Spending to Surpass Desktop This Year: eMarketer…

16 Oct '15

Lindsay Bloom Customer Experience Loyalty Management

How Mobile Phones Have Impacted Back-to-School Marketing

Whether we like it or not, Summer is on its last leg, which means it's time to go back to school...and to do all the shopping that comes with it! Checkout our infographic below based on survey data illustrating how Moms plan to…

03 Sep '15

Rachel Newton Customer Data Management Customer Experience

3 Ways to Boost Your Brand’s Mobile Experience

There’s a shift happening. And it’s less than 5 inches big. Smartphones have changed everything. People communicate in 10 second Snapchats, read the news in 140 characters or less and can stream any song, movie or show whenever and wherever they are. Today,…

03 Aug '15

Rachel Newton Customer Experience

Customer Experience

The 4 Steps to Achieve a Dynamic, 360-Degree View of the Customer

Heartbreak: When Customer Engagement Is Bad

10 Great Mobile Marketing Stories from the Week of October 11, 2015

How Mobile Phones Have Impacted Back-to-School Marketing

3 Ways to Boost Your Brand’s Mobile Experience

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