Customer Experience Archives

Incentives That Motivate Customer Behavior

SessionM recently announced new advanced loyalty solutions for clients to bolster customer frequency, spend and brand advocacy. With this new domain of features, SessionM clients now have a powerful suite of possibilities for engaging and motivating customers. SessionM’s definition of an incentive is broad--and for good reason.…

10 Oct '18

lsaville Customer Experience

The Right to be Remembered

It seems clear that we’re rapidly coming to the point where the data’s one-way street is hitting a dead-end. No more will consumers allow their data to be used, explicitly or implicitly, in service to some corporate gain. At least, not without that…

19 Sep '18

Patrick Reynolds Customer Data Customer Experience

How to Leverage Transactional Data for Greater Customer Insights

Since the early days of commerce, consumer brands have been asking important data questions. Initially, the big question revolved around “How do I learn more about my customers?”. That question has since been answered. Today, data lives everywhere - in retail stores or…

25 Jun '18

jfrazier Customer Data Customer Experience

How a Customer Data Platform Can Help Hotels and Casinos

True hospitality requires an understanding of how to meet and exceed guest expectations. However, in a world where technology solutions are abundant, but the connection between them is sparse, understanding behavior is much easier said than done. The idea of leveraging data for…

20 Jun '18

Colleen Conti Customer Data Customer Experience Travel & Hospitality

The Weekly Roundup 6/15

Welcome to the weekly roundup: a culmination of news, ideas and learnings from the SessionM world. Quote of the week: “Technology has changed the consumer purchase journey. We need to make sure we seize the opportunities and prepare ourselves to give consumers what…

15 Jun '18

Sam Langrock Customer Experience Sports

Amazon vs. Grocery: The Grocery Retail War Is On

It is no secret that the $800 billion dollar US grocery industry has been experiencing a period of upheaval since Amazon’s acquisition of Whole Foods last year. Angela Spivey, a food and beverage attorney at McGuireWoods LLP who is advising clients on how…

13 Jun '18

kdolphin Customer Data Customer Experience Retail

Customer Engagement Love Story: Nike

Nike doesn’t just create some of the best products in the athletic footwear and apparel industry. They also motivate and engage their customers in a personalized way that develops meaningful loyalty. While we can’t help other organizations come up with the next Air…

18 Apr '18

Sam Langrock Customer Experience Engagement

How to Reactivate the Last Guest

Restaurant chains strive to drive loyalty and retention in the hopes of turning one-time customers into repeat guests. This is something restaurants know they need to do -- it’s how to do it that poses a problem. Based on hundreds of conversations with…

12 Mar '18

Alex Hill Customer Experience Restaurants

How Grocers Can Stand Out From Competitors

Grocers have always been a low margin business, but this poses a greater challenge than ever before when they’re up against a new set of competitors in online services, meal kits etc. and customers whose expectations cannot be met without the help of…

01 Mar '18

lbloom Customer Experience Retail

The 4 Steps to Achieve a Dynamic, 360-Degree View of the Customer

Many of the problems and barriers preventing brands from creating true personalization start with data silos and bottlenecks across the different systems used to engage with customers. With the right technology in place, brands can move to an environment where their view of…

27 Feb '18