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  • Hey Marketers: Your Loyalty Program Can Make Your Data Privacy Team Happy

    In January of 2020, the California Consumer Privacy Act (“CCPA”), a landmark US data privacy law takes effect. This data privacy law establishes a set of consumer protections, among them, the ability to request that a business stop processing or selling their personal…

    22 Jan '20

    Andy Dale Data Privacy

  • Furthering Personalization in Retail: Going beyond the “Why”

    Generic customer outreach is outdated. We all know that at this point. It has to go beyond inserting a first name into the beginning of an email template (even though some retailers aren’t even doing that yet).  When looking at personalization in the…

    06 Dec '19

    Micaela Kelly Campaigns and Engagement Customer Data Management Data Privacy Retail

  • What Marketers Should Care About in Data Privacy-Sensitive 2019

    For over two years during the run up to the effective date of the EU General Data Protection Regulation (“GDPR”), marketers were inundated with “what you need to know” pieces, or “top impacts to your business” articles about the new rules.  It’s déjà…

    30 Jan '19

    Andy Dale Customer Data Management Data Privacy

  • Weekly Roundup 1/14: Re-imagining loyalty

    Welcome to the weekly roundup: a compilation of news, ideas and learnings from the SessionM world. Quote of the week: “The world of retail has become democratized. It’s not just about driving transactions within the physical and virtual four walls, but it’s increasingly…

    18 Jan '19

    Micaela Kelly Campaigns and Engagement Data Privacy Loyalty Management

  • Weekly Roundup 10/19: The Golden Standard for Loyalty

    Welcome to the weekly roundup: a compilation of news, ideas and learnings from the SessionM world. Quote of the week: “There’s a bit of cognitive dissonance among consumers when it comes to personalization. On the one hand, they have told us they want…

    19 Oct '18

    Sam Langrock Data Privacy Loyalty Management

  • The Weekly Roundup 9/21

    Welcome to the weekly roundup: a compilation of news, ideas and learnings from the SessionM world. Quote of the week: “Good morning everybody, lets get this bread.” - @panerabread, politely showing brands how to go viral on Twitter. The cheesiest day of the…

    21 Sep '18

    Sam Langrock Data Privacy Restaurants

  • The Weekly Roundup 8/31

    Welcome to the weekly roundup: a culmination of news, ideas and learnings from the SessionM world. “The objective behind The Cosmopolitan’s technology advancements is to make accessibility easier for our guests in addition to delivering a more personalized experience” - Tom Evans, Chief…

    31 Aug '18

    Sam Langrock Data Privacy Loyalty Management

  • The Weekly Roundup 8/3

    Welcome to the weekly roundup: a culmination of news, ideas and learnings from the SessionM world. Quote of the week: “There’s a real emphasis now at J.Crew on personalized engagement versus just site-wide promotion”. - Adam Brotman. President and Chief Experience Officer at…

    03 Aug '18

    Sam Langrock Data Privacy Loyalty Management Restaurants Retail

  • The Weekly Roundup 7/27

    Welcome to the weekly roundup: a culmination of news, ideas and learnings from the SessionM world. Quote of the week: “Our platform is purpose-built to inspire loyalty in consumers as measured by increased frequency, spend and satisfaction. That's made possible through delivering high-impact…

    27 Jul '18

    Sam Langrock Data Privacy Get to Know Us

  • The Weekly Roundup 7/20

    Welcome to the weekly roundup: a culmination of news, ideas and learnings from the SessionM world. Quote of the week: “Being a great digital commerce retailer will make us a better retailer”. - Heidi O’Neill. President of Nike Direct. (Nike is Leveraging Data…

    20 Jul '18

    Sam Langrock Data Privacy Restaurants

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