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  • Today’s Hospitality Challenge: Meeting Consumers Where They Are

    There’s a perception that the travel industry is struggling right now. And while it’s true that travel habits are shifting in dramatic ways, the challenge I’ve heard from many of the travel and hospitality brands we work with is not a lack of…

    30 Nov '20

    Scott Weller Airlines Hotels

  • Hotel Loyalty in 2020

    By the numbers, loyalty programs have never been more popular. Most US adults (90%) belong to at least one loyalty program, and 53% are in three or more. Yet many brands struggle to find ways to engage customers. More than half of loyalty…

    16 Oct '20

    Scott Weller Hotels

  • Pushing for Millennial Loyalty

    No matter the industry, brands are shifting their marketing, engagement, and loyalty strategies to accommodate customer needs. On an entertaining front, they are also attempting to get customers to simply look in their general direction with catchy marketing campaigns. Whether it be a…

    02 Mar '20

    Micaela Kelly Hotels Loyalty Management Restaurants Retail

  • Must Know Hospitality Trends Heading Into 2020

    2019 proved to be a solid year for the hotel industry. According to data released by the U.S. Commerce Department’s National Travel and Tourism Office, the number of U.S. citizens who traveled for business and leisure reached a total of 93 million this…

    17 Dec '19

    Katherine Dolphin Hotels

  • 3 Ways Hotels Can Maximize Direct Bookings

    Most of the large hotel chains are listed through online travel agents (OTAs) like Bookings.com, Expedia, etc.,which provide a great source of business. However, there are some downsides to this channel. Besides cutting into room revenue, OTAs can also make it more difficult…

    05 Nov '19

    Lindsay Bloom Hotels Loyalty Management

  • Enhancing the Guest Experience from Check-In to Check-Out

    This isn’t a new topic in the hospitality world. Rather, it’s a big focus. You might even remember a piece by our CMO, Patrick Reynolds from just a few months ago about Simple Ways Hotels Can Improve the Customer Experience and Maximize Profitability. …

    28 Oct '19

    Micaela Kelly Customer Data Management Hotels

  • Marriott Says, “Set Yourself Apart. Be Elite.”

    Word of Marriott, Starwood and Ritz-Carlton’s re-imagined loyalty program, Bonvoy™, began to travel earlier this year (pun intended). And, from the beginning, spokespeople shared the initiative was created to amplify the brands’ focus on the most loyal guests, super-serving them and making really…

    06 Aug '19

    Lindsay Bloom Hotels

  • Airbnb: Customer Service Gone Wrong

    There’s a lot to love about Airbnb. With its wide variety of listings and fair prices it’s no wonder the independently owned home sharing marketplace now stands as a 30 billion dollar company. For years, I have relied on Airbnb as my go…

    17 Jan '19

    Katherine Dolphin Customer Data Management Hotels

  • How a Customer Data Platform Can Help Hotels and Casinos

    True hospitality requires an understanding of how to meet and exceed guest expectations. However, in a world where technology solutions are abundant, but the connection between them is sparse, understanding behavior is much easier said than done. The idea of leveraging data for…

    20 Jun '18

    Rachel Newton Hotels

  • How Hotels Can Increase Revenue and Improve the Guest Experience

    Why are loyalty programs important to hotel chains? They promote guest retention and direct bookings. Almost every major hotel chain has a loyalty program, which means it’s difficult for consumers to differentiate one chain’s program from another’s when the action required to receive…

    08 Feb '18

    Lindsay Bloom Hotels

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