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  • 5 Customer Data Management Use Cases for Hotels

    The hospitality industry faces several challenges due to a lack of unified, actionable data. Alas, this means no delivering real-time offers during a guest’s stay or sending a customized survey shortly after checkout. Happily though, the days of marketers forced to rely on…

    28 Apr '17

    Lindsay Bloom Customer Data Management Hotels

  • Right Time Marketing in Hospitality

    The hospitality industry recognizes that understanding the guest and reacting to her behaviors at the right time with the right message over the right channel is critical to building customer engagement and loyalty. Serving a multitude of service options to multiple guests every…

    23 Mar '17

    Rachel Newton Customer Data Management Hotels

  • How Hotels Can Strengthen Customer Relationships

    In the competitive travel and hospitality industry, hotel chains must think and act with the personal touch of a B&B proprietor in order to keep guests coming back again and again. Even with thousands of guests checking in and out of different properties…

    08 Feb '17

    Lindsay Bloom Hotels Loyalty Management

  • 3 Things Your Hotel’s Rewards Program Isn’t Doing (But Should Be)

    WalletHub recently published a comparison of the 12 largest U.S. hotel chains’ rewards programs to help consumers navigate the confusing realm of points and status tiers. The results of the comparison, which looks at 21 metrics, including point values, expiration policies, booking blackout…

    13 Dec '16

    Lindsay Bloom Customer Data Management Hotels Loyalty Management

  • How Mobile Marketing Impacts the Travel Industry [Infographic]

    Mobile travel booking is on the rise and expected to grow to 76.3% (vs. just 45.9% in 2015) -- which means $94.03 billion in sales vs. just $52.03 billion this year (eMarketer). And according to Google Analytics, conversion rates have increased 88% on…

    17 Dec '15

    Lindsay Bloom Airlines Hotels Loyalty Management

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