Loyalty Management Archives

Branded Credit Cards + Loyalty: A Winning Combination

We’ve written before about how traditional loyalty programs that only focus on slashing prices or coupons are not a fit an effective way to build customer loyalty. And what is a loyalty program if you’re not slashing prices, right? (Wrong, actually.) Many big…

11 Oct '19

Lindsay Bloom Loyalty Management Retail

How to Set Up Your Loyalty Program for Success

Creating a successful loyalty program is difficult to do. You are competing not only with competitors in your space, but also for attention against every other program your customers belong to. According to Forrester, about 90% of online adults belong to at least…

01 Oct '19

Sam Langrock Loyalty Management

Everyone Hates Customer Service. This Is Why.

This was the headline of a recent article in The Wall Street Journal. Naturally, I was drawn in to learn more about consumer sentiment towards customer service and to read about what methods companies are testing in this area. This article, however, took…

22 Aug '19

Lindsay Bloom Customer Data Management Loyalty Management

6 Ways to Enhance Your Loyalty Strategy

Every company across nearly every industry in the world is looking to enhance customer loyalty. From banks to retailers, to restaurants to healthcare institutions, and beyond; all have the goal of retaining their customers and motivating high-value behaviors. How can you break through…

20 Aug '19

Sam Langrock Loyalty Management

Much Ado About Loyalty

Loyalty, Loyalty, Loyalty. Why does such a straightforward concept create such a headache for marketers and executives? Maybe it’s because acquiring a new customer is anywhere from 5 to 25 times more expensive than retaining an existing one, or that increasing customer retention…

13 Aug '19

Douglas Greene Loyalty Management

The 5 Best Customer Loyalty Programs

What makes a customer loyalty program the best? The answer depends on who you’re asking. And if you’re asking SessionM, the answer is based on our extensive experience powering the loyalty programs of some of the world’s most innovative brands. Keep reading to…

25 Jul '19

Lindsay Bloom Loyalty Management

Revisiting Apple Loyalty

In a previous post, we examined the Apple Card and were unimpressed with its perks. On stepping back to look at the larger Apple ecosystem, however, there may be more opportunity for a larger loyalty play here than we first gave them credit…

13 Jun '19

Lindsay Bloom Loyalty Management

How can you prevent customer churn?

Why do some of your customers stick around, and some don’t? How do you get more of them to stay? According to Gartner Research, 44% of CMOs spend 30-50% of their annual budgets on customer retention and loyalty. That’s a decent chunk of…

10 May '19

Micaela Kelly Campaigns and Engagement Customer Data Management Loyalty Management

6 Ways to Improve Your Customer Loyalty Program

Chances are your brand already has a loyalty program. There’s less of a chance that your brand’s program has reached its full potential or that your program is nailing all of its goals (hopefully it has goals). A loyalty program, when executed well,…

02 May '19

Lindsay Bloom Loyalty Management

What should you look for in Loyalty Software?

Developing an engaging customer rewards program is on the minds of marketers for companies large and small. Chipotle and Barneys New York recently launched new loyalty programs, and even industry gold standard, Starbucks, is making changes to their program. So how can brands…

18 Apr '19

Sam Langrock Loyalty Management

Loyalty Management

Branded Credit Cards + Loyalty: A Winning Combination

How to Set Up Your Loyalty Program for Success

Everyone Hates Customer Service. This Is Why.

6 Ways to Enhance Your Loyalty Strategy

Much Ado About Loyalty

The 5 Best Customer Loyalty Programs

Revisiting Apple Loyalty

How can you prevent customer churn?

6 Ways to Improve Your Customer Loyalty Program

What should you look for in Loyalty Software?

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