Loyalty Management Archives

Putting Loyalty to the Test

This piece originally appeared on Mastercardservices.com By Shabina Anwar and Nicolas Buc, product development Has loyalty disappeared? Not at all but it has indeed been transformed. In a TruRating survey of over 32,000 consumers last June, 26% said they had changed the brands they buy…

08 Feb '22

SessionM Team Campaigns and Engagement Customer Data Management Loyalty Management

Survival of the Fittest: Barry’s Goes Digital to Go the Distance

This piece originally appeared on Mastercardservices.com Fitness brand Barry’s is known for its fun, high-energy immersive workouts in its signature Red Rooms, mimicking the experience of a nightclub. So, when COVID-19 struck in 2020, the pandemic looked like a potential knock-out blow. Almost overnight,…

04 Oct '21

SessionM Team Loyalty Management Sports

Chipotle Leads the Next Digital Leap Forward in Fast Casual Loyalty

Right from the start, it became clear that the pandemic would have a disproportionate impact on fast casual brands. Those that had embraced mobile and digital tactics such as online ordering, curbside pick-up, and third-party delivery prior to the pandemic were ahead of…

25 Aug '21

SessionM Team Loyalty Management

SessionM is a MarTech Breakthrough Award Winner – Again!

We were honored to learn this month that SessionM is being recognized by the 2021 MarTech Breakthrough Awards as the “Best Overall Loyalty Marketing Platform” for the third year in a row. If you aren’t familiar with the MarTech Breakthrough Awards, the program…

19 Aug '21

Lindsay Bloom Loyalty Management

SessionM is a MarTech Breakthrough Award Winner

We were honored to learn this month that SessionM is being recognized by the 2020 MarTech Breakthrough Awards as the “Best Overall Loyalty Marketing Platform.” This marks the second year in a row we’ve taken home a win in the program – in…

22 Sep '20

Lindsay Bloom Loyalty Management

How to Keep Customers Loyal and Engaged: COVID-19 Edition

The COVID-19 outbreak has left many brands at an impasse, as normal daily life as we know it has halted for the foreseeable future. It’s understandable to feel worried, nervous, and frustrated when so much seems out of your control. Here’s the good…

23 Mar '20

Lindsay Bloom Loyalty Management

Pushing for Millennial Loyalty

No matter the industry, brands are shifting their marketing, engagement, and loyalty strategies to accommodate customer needs. On an entertaining front, they are also attempting to get customers to simply look in their general direction with catchy marketing campaigns. Whether it be a…

02 Mar '20

Micaela Kelly Hotels Loyalty Management Restaurants Retail

What’s Your Tax Refund Going To?

If you’re like me, this is your favorite time of the year. The hecticness of the holiday season has subsided, you’re still working towards resolutions that will fall to the sideline soon, the harsh winter has begun to let up AND TurboTax is…

25 Feb '20

Lindsay Bloom Customer Data Management Loyalty Management

Why Restaurants Need to be Digital First

The title of this blog post reads “Why Restaurants Need to be Digital First”. To explain the ‘why’ let’s take a quick look at what Chipotle did over the past year. In 2019, Chipotle doubled down on their digital initiatives, and their efforts…

21 Feb '20

Sam Langrock Loyalty Management Restaurants

The Power of Loyalty for Consumer Goods

Traditionally, consumer packaged goods brands have struggled to establish direct relationships with their customers and have had to piece together disparate data from different retail partners to try to understand customer preferences, lifetime value and marketing ROI. Loyalty programs are a powerful way…

13 Feb '20

Lindsay Bloom Consumer Goods Loyalty Management

Loyalty Management

Putting Loyalty to the Test

Survival of the Fittest: Barry’s Goes Digital to Go the Distance

Chipotle Leads the Next Digital Leap Forward in Fast Casual Loyalty

SessionM is a MarTech Breakthrough Award Winner – Again!

SessionM is a MarTech Breakthrough Award Winner

How to Keep Customers Loyal and Engaged: COVID-19 Edition

Pushing for Millennial Loyalty

What’s Your Tax Refund Going To?

Why Restaurants Need to be Digital First

The Power of Loyalty for Consumer Goods

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