Loyalty Management Archives

These Pretzels are Making Me Thirsty!

“Are you living the life you chose? Are you living the life that chose you?” When I first heard this line from self-described ‘literate redneck’ rocker Jason Isbell, I was immediately struck by it. It’s not like it was a novel idea (living…

20 Nov '19

Patrick Reynolds Consumer Goods Loyalty Management

Cooking Up a Successful Customer Retention Strategy for Restaurants

Customer retention is critical for boosting profits and building a successful brand. According to the Harvard Business Review, acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one. With competition coming from all corners, customer…

11 Nov '19

Sam Langrock Customer Data Management Loyalty Management Restaurants

3 Ways Hotels Can Maximize Direct Bookings

Most of the large hotel chains are listed through online travel agents (OTAs) like Bookings.com, Expedia, etc.,which provide a great source of business. However, there are some downsides to this channel. Besides cutting into room revenue, OTAs can also make it more difficult…

05 Nov '19

Lindsay Bloom Hotels Loyalty Management

Branded Credit Cards + Loyalty: A Winning Combination

We’ve written before about how traditional loyalty programs that only focus on slashing prices or coupons are not a fit an effective way to build customer loyalty. And what is a loyalty program if you’re not slashing prices, right? (Wrong, actually.) Many big…

11 Oct '19

Lindsay Bloom Loyalty Management Retail

How to Set Up Your Loyalty Program for Success

Creating a successful loyalty program is difficult to do. You are competing not only with competitors in your space, but also for attention against every other program your customers belong to. According to Forrester, about 90% of online adults belong to at least…

01 Oct '19

Sam Langrock Loyalty Management

Everyone Hates Customer Service. This Is Why.

This was the headline of a recent article in The Wall Street Journal. Naturally, I was drawn in to learn more about consumer sentiment towards customer service and to read about what methods companies are testing in this area. This article, however, took…

22 Aug '19

Lindsay Bloom Customer Data Management Loyalty Management

6 Ways to Enhance Your Loyalty Strategy

Every company across nearly every industry in the world is looking to enhance customer loyalty. From banks to retailers, to restaurants to healthcare institutions, and beyond; all have the goal of retaining their customers and motivating high-value behaviors. How can you break through…

20 Aug '19

Sam Langrock Loyalty Management

Much Ado About Loyalty

Loyalty, Loyalty, Loyalty. Why does such a straightforward concept create such a headache for marketers and executives? Maybe it’s because acquiring a new customer is anywhere from 5 to 25 times more expensive than retaining an existing one, or that increasing customer retention…

13 Aug '19

Micaela Kelly Loyalty Management

The 5 Best Customer Loyalty Programs

What makes a customer loyalty program the best? The answer depends on who you’re asking. And if you’re asking SessionM, the answer is based on our extensive experience powering the loyalty programs of some of the world’s most innovative brands. Keep reading to…

25 Jul '19

Lindsay Bloom Loyalty Management

Revisiting Apple Loyalty

In a previous post, we examined the Apple Card and were unimpressed with its perks. On stepping back to look at the larger Apple ecosystem, however, there may be more opportunity for a larger loyalty play here than we first gave them credit…

13 Jun '19