Loyalty Management Archives

Why Restaurants Need to be Digital First

The title of this blog post reads “Why Restaurants Need to be Digital First”. To explain the ‘why’ let’s take a quick look at what Chipotle did over the past year. In 2019, Chipotle doubled down on their digital initiatives, and their efforts…

21 Feb '20

Sam Langrock Loyalty Management Restaurants

The Power of Loyalty for Consumer Goods

Traditionally, consumer packaged goods brands have struggled to establish direct relationships with their customers and have had to piece together disparate data from different retail partners to try to understand customer preferences, lifetime value and marketing ROI. Loyalty programs are a powerful way…

13 Feb '20

Lindsay Bloom Consumer Goods Loyalty Management

Shifting with Customer Loyalty: From Rewards to Relationships

When you think of customer loyalty, what comes to mind? I’d think some responses would be a specific brand name, a punch card, being a frequent customer, earning points, feeling or being recognized, a favorite mobile app, the list goes on. There are…

31 Jan '20

Micaela Kelly Loyalty Management

What is a Customer Engagement Platform?

The martech ecosystem is complicated. It’s hard to decipher how one platform is different from another from a basic moniker alone. For example: SessionM is a customer engagement platform. What does that actually mean though? In this blog post, we’re lifting the mystique.…

29 Jan '20

Lindsay Bloom Customer Data Management Loyalty Management POS Offer Management

Three Ways to Supercharge Customer Engagement in 2020

If you were able to stop by the SessionM station in Mastercard’s booth at NRF, you may have noticed that our theme was ‘Supercharging Customer Engagement’, something a lot of brands are focusing on in 2020. For an industry that has been getting…

17 Jan '20

Micaela Kelly Loyalty Management Retail

These Pretzels are Making Me Thirsty!

“Are you living the life you chose? Are you living the life that chose you?” When I first heard this line from self-described ‘literate redneck’ rocker Jason Isbell, I was immediately struck by it. It’s not like it was a novel idea (living…

20 Nov '19

Patrick Reynolds Consumer Goods Loyalty Management

Cooking Up a Successful Customer Retention Strategy for Restaurants

Customer retention is critical for boosting profits and building a successful brand. According to the Harvard Business Review, acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one. With competition coming from all corners, customer…

11 Nov '19

Sam Langrock Customer Data Management Loyalty Management Restaurants

3 Ways Hotels Can Maximize Direct Bookings

Most of the large hotel chains are listed through online travel agents (OTAs) like Bookings.com, Expedia, etc.,which provide a great source of business. However, there are some downsides to this channel. Besides cutting into room revenue, OTAs can also make it more difficult…

05 Nov '19

Lindsay Bloom Hotels Loyalty Management

Branded Credit Cards + Loyalty: A Winning Combination

We’ve written before about how traditional loyalty programs that only focus on slashing prices or coupons are not a fit an effective way to build customer loyalty. And what is a loyalty program if you’re not slashing prices, right? (Wrong, actually.) Many big…

11 Oct '19

Lindsay Bloom Loyalty Management Retail

How to Set Up Your Loyalty Program for Success

Creating a successful loyalty program is difficult to do. You are competing not only with competitors in your space, but also for attention against every other program your customers belong to. According to Forrester, about 90% of online adults belong to at least…

01 Oct '19

Sam Langrock Loyalty Management

Loyalty Management