Restaurants Archives

Restaurant Success Roadmap

The restaurant industry is full of challenges -- mounting customer expectations, getting people to identify themselves in transactions, how to handle mobile orders as they come in, lots of different systems and tech stacks -- the list goes on. Many of these challenges…

10 Jul '19

Lindsay Bloom Restaurants

What’s Holding Restaurants Back From Greater Customer Loyalty

The restaurant industry has seen its fair share of tactics and strategies meant to inspire loyalty. Punch cards, BOGOs and coupons given out to everyone were meant to draw customers into their locations rather than those of competitors. Yet, as time passed, and…

06 Sep '18

Sam Langrock Loyalty Restaurants

3 Ways Restaurants Can Maximize Mobile Order Data

The advent of mobile payment technology has sparked a digital revolution in the restaurant industry. While some companies have embraced this to create more engaging and personalized customer experiences, others have become stuck in the old-school ways of points and punch cards. Starbucks…

18 Jul '18

Sam Langrock Restaurants

The Weekly Roundup 6/8

Welcome to the weekly roundup: a culmination of news, ideas and learnings from the SessionM world. Quote of the week: "What we're finding is when people dwell more, they select more. There’s a little bit of an average check boost." - Steve Easterbrook,…

08 Jun '18

Sam Langrock Restaurants Sports

The Weekly Round Up 5/18

Happy Friday and welcome to this week’s edition of The Weekly Round Up! Quote of the week "If you hear "Laurel" you've consented to GDPR cookie tracking. If you hear "Yanny" you've not consented". - SessionM General Counsel & VP of Global Privacy…

18 May '18

Sam Langrock Loyalty Restaurants

How to Reactivate the Last Guest

Restaurant chains strive to drive loyalty and retention in the hopes of turning one-time customers into repeat guests. This is something restaurants know they need to do -- it’s how to do it that poses a problem. Based on hundreds of conversations with…

12 Mar '18

Alex Hill Customer Experience Restaurants

Watching the Dough Rise

Here’s a story, and it will probably sound familiar. There's a quick service restaurant chain. Let's say they have around 500 locations, give or take, and about $1 billion in annual revenue. They have an app and a loyalty program that have been…

01 Dec '17

Lindsay Bloom Restaurants

Unhappy Meals: Why Too Many Restaurant Marketers Are Losing Jobs (and to Competitors)

According to a recent report from Russell Reynolds Associates, the turnover trend experienced by retail a year ago has spread to the Quick Service Restaurant category. 35% of CMOs have turned over at the top 20 QSRs in the last 6 months. As…

31 Jul '17

Patrick Reynolds Loyalty Restaurants

5 Business Needs A Customer Engagement Platform Solves for Fast Casuals

Fast casual restaurants face steep competition and high consumer expectations for great food, service and overall experience. We’ll admit we don’t know how to find a talented chef or train a friendly wait staff, but we understand what it takes to deliver an…

07 Jun '17

Lindsay Bloom Customer Data Engagement Restaurants

How Fast Casuals Can Create An Impactful Messaging Strategy

As a fast casual marketer, you likely think about how to drive foot traffic, decrease wait times and increase AOV. Messaging can help you influence these measurables. However, without the right data to inform the content of those messages, you cannot predictably influence…

30 May '17