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  • Feature Friday: Michael’s

    Happy Feature Friday! This week we’re highlighting Michael’s, our trusty arts and crafts store, who is helping consumers stay healthy and busy throughout this pandemic.  While there is a high demand (and shortage) of all personal protective equipment (PPE), two things many people…

    24 Apr '20

    Micaela Kelly Retail

  • Feature Friday: lululemon

    Welcome to this week’s Feature Friday, where we are highlighting a favorite retailer of ours:` lululemon. Recognized for their manifesto of empowering people to reach their full potential through sweating and mindfulness, lululemon has taken traditional athletic-wear and intertwined culture with community yet…

    17 Apr '20

    Amanda Soll Retail

  • Protecting Healthcare Heroes Protecting Us

    Recently, we recapped some of the amazing work brands have been doing in response to the global health pandemic our society is fighting right now. While we are living through an ongoing state of uncertainty, stories about how people are stepping up for…

    09 Apr '20

    Micaela Kelly Retail

  • What Brands Are Doing in Response to COVID-19

    It’s difficult not to get consumed by the negative impact of this pandemic. But from all of the sadness and loss there has also come generosity, unity, and creativity. We wanted to highlight the wonderful, positive things that some of our favorite brands…

    27 Mar '20

    Micaela Kelly Restaurants Retail

  • Pushing for Millennial Loyalty

    No matter the industry, brands are shifting their marketing, engagement, and loyalty strategies to accommodate customer needs. On an entertaining front, they are also attempting to get customers to simply look in their general direction with catchy marketing campaigns. Whether it be a…

    02 Mar '20

    Micaela Kelly Hotels Loyalty Management Restaurants Retail

  • Three Ways to Supercharge Customer Engagement in 2020 

    If you were able to stop by the SessionM station in Mastercard’s booth at NRF, you may have noticed that our theme was ‘Supercharging Customer Engagement’, something a lot of brands are focusing on in 2020.  For an industry that has been getting…

    17 Jan '20

    Micaela Kelly Loyalty Management Retail

  • The Holidays are Over.. Now What?

    The holidays are over… now what?  For the last few months you’ve undoubtedly been in the deep end of strategizing, planning, and executing your holiday marketing strategy. No matter if you were successful beyond your wildest dreams or came up short of expectations,…

    06 Jan '20

    Sam Langrock Customer Data Management Retail

  • Furthering Personalization in Retail: Going beyond the “Why”

    Generic customer outreach is outdated. We all know that at this point. It has to go beyond inserting a first name into the beginning of an email template (even though some retailers aren’t even doing that yet).  When looking at personalization in the…

    06 Dec '19

    Micaela Kelly Campaigns and Engagement Customer Data Management Data Privacy Retail

  • Experiential Retail: The Next Layer of Customer Engagement

    As a marketer on the constant hunt for new knowledge and material, I have subscribed to what seems like every daily or weekly retail newsletter, filled with today’s articles and trends. As you would imagine, a lot these newsletters are focused on the…

    21 Nov '19

    Micaela Kelly Retail

  • Branded Credit Cards + Loyalty: A Winning Combination

    We’ve written before about how traditional loyalty programs that only focus on slashing prices or coupons are not a fit an effective way to build customer loyalty. And what is a loyalty program if you’re not slashing prices, right? (Wrong, actually.) Many big…

    11 Oct '19

    Lindsay Bloom Loyalty Management Retail

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