Retail Archives | SessionM

Branded Credit Cards + Loyalty: A Winning Combination

We’ve written before about how traditional loyalty programs that only focus on slashing prices or coupons are not a fit an effective way to build customer loyalty. And what is a loyalty program if you’re not slashing prices, right? (Wrong, actually.) Many big…

11 Oct '19

Lindsay Bloom Loyalty Management Retail

How Big Box Retailers Can Build Brand Loyalty

Let’s start with the basics, what is a “Big Box Retailer”? A Big Box Retailer is a store that occupies a large amount of physical space and offers a variety of products to its customers. Big Box Retailers are meant to be a…

19 Sep '19

Katherine Dolphin Retail

Building a Disruptive Brand

It’s 2019 and we’re experiencing a marketplace that is more crowded than ever. Today, brands need to stand atop the tallest building and shout as loud as they can to capture consumers’ attention. As a result, we are seeing omnichannel, mobile and consumer…

06 Jun '19

Lindsay Bloom Customer Data Management Retail

Customer Engagement Gone Wrong: When Bad Things Happen to Good Brands – Saks Fifth Avenue

Soft lights, the smell of perfume, drool-worthy merchandise displayed to perfection -- welcome to Saks Fifth Avenue. The luxury department store is as iconic as they come. Saks was founded over 150 years ago and has maintained its reputation as one of the…

28 Feb '19

Lindsay Bloom Retail

Weekly Roundup 2/11: Always moving

Welcome to the weekly roundup: a compilation of news, ideas and learnings from the SessionM world. Quote of the week: “Customer experiences and expectations are changing. Customers want connected experiences and everybody is facing this challenge...Between now and 2026, there is bound…

15 Feb '19

Micaela Kelly Loyalty Management Retail Sports

Fanatical About Fanatics: How the Ultimate Fan Gear Store can Elevate the Customer Experience

As a diehard sports fan I constantly find myself shopping with Fanatics. I’ve spent hours browsing their website or opening their emails searching to find the perfect quarter-zip sweater or vintage jersey to proudly display my team loyalty everywhere I go. As someone…

01 Feb '19

Sam Langrock Retail

Weekly Roundup 12/31: Welcoming 2019

Welcome to the weekly roundup: a compilation of news, ideas and learnings from the SessionM world. Quote of the week: “Competition will increase from new, specialist CDPs and from companies offering CDP functions within larger systems. Software vendors looking to add CDP functions…

04 Jan '19

Micaela Kelly Loyalty Management Retail

The Weekly Roundup 9/14

Welcome to the weekly roundup: a compilation of news, ideas and learnings from the SessionM world. Quote of the week: “We’re here to inspire loyalty through our customers, and the way we do that is through personalized experiences and offers, personalized content, and…

14 Sep '18

Sam Langrock Loyalty Management Retail

The Weekly Roundup 8/17

Welcome to the weekly roundup: a culmination of news, ideas and learnings from the SessionM world. Quote of the week: “Data needs to be at the core of marketers’ interaction with customers and being able to seamlessly integrate multiple data sources into a…

17 Aug '18

Sam Langrock Customer Data Management Restaurants Retail

The Weekly Roundup 8/3

Welcome to the weekly roundup: a culmination of news, ideas and learnings from the SessionM world. Quote of the week: “There’s a real emphasis now at J.Crew on personalized engagement versus just site-wide promotion”. - Adam Brotman. President and Chief Experience Officer at…

03 Aug '18

Sam Langrock Data Privacy Loyalty Management Restaurants Retail

Retail