Retail Archives | SessionM

What Brands Are Doing in Response to COVID-19

It’s difficult not to get consumed by the negative impact of this pandemic. But from all of the sadness and loss there has also come generosity, unity, and creativity. We wanted to highlight the wonderful, positive things that some of our favorite brands…

27 Mar '20

Micaela Kelly Restaurants Retail

Pushing for Millennial Loyalty

No matter the industry, brands are shifting their marketing, engagement, and loyalty strategies to accommodate customer needs. On an entertaining front, they are also attempting to get customers to simply look in their general direction with catchy marketing campaigns. Whether it be a…

02 Mar '20

Micaela Kelly Hotels Loyalty Management Restaurants Retail

Three Ways to Supercharge Customer Engagement in 2020

If you were able to stop by the SessionM station in Mastercard’s booth at NRF, you may have noticed that our theme was ‘Supercharging Customer Engagement’, something a lot of brands are focusing on in 2020. For an industry that has been getting…

17 Jan '20

Micaela Kelly Loyalty Management Retail

The Holidays are Over.. Now What?

The holidays are over… now what? For the last few months you’ve undoubtedly been in the deep end of strategizing, planning, and executing your holiday marketing strategy. No matter if you were successful beyond your wildest dreams or came up short of expectations,…

06 Jan '20

Sam Langrock Customer Data Management Retail

Furthering Personalization in Retail: Going beyond the “Why”

Generic customer outreach is outdated. We all know that at this point. It has to go beyond inserting a first name into the beginning of an email template (even though some retailers aren’t even doing that yet). When looking at personalization in the…

06 Dec '19

Micaela Kelly Campaigns and Engagement Customer Data Management Data Privacy Retail

Experiential Retail: The Next Layer of Customer Engagement

As a marketer on the constant hunt for new knowledge and material, I have subscribed to what seems like every daily or weekly retail newsletter, filled with today’s articles and trends. As you would imagine, a lot these newsletters are focused on the…

21 Nov '19

Micaela Kelly Retail

Branded Credit Cards + Loyalty: A Winning Combination

We’ve written before about how traditional loyalty programs that only focus on slashing prices or coupons are not a fit an effective way to build customer loyalty. And what is a loyalty program if you’re not slashing prices, right? (Wrong, actually.) Many big…

11 Oct '19

Lindsay Bloom Loyalty Management Retail

How Big Box Retailers Can Build Brand Loyalty

Let’s start with the basics, what is a “Big Box Retailer”? A Big Box Retailer is a store that occupies a large amount of physical space and offers a variety of products to its customers. Big Box Retailers are meant to be a…

19 Sep '19

Katherine Dolphin Retail

Building a Disruptive Brand

It’s 2019 and we’re experiencing a marketplace that is more crowded than ever. Today, brands need to stand atop the tallest building and shout as loud as they can to capture consumers’ attention. As a result, we are seeing omnichannel, mobile and consumer…

06 Jun '19

Lindsay Bloom Customer Data Management Retail

Customer Engagement Gone Wrong: When Bad Things Happen to Good Brands – Saks Fifth Avenue

Soft lights, the smell of perfume, drool-worthy merchandise displayed to perfection -- welcome to Saks Fifth Avenue. The luxury department store is as iconic as they come. Saks was founded over 150 years ago and has maintained its reputation as one of the…

28 Feb '19

Lindsay Bloom Retail

Retail