Retail Archives | Page 2 of 3

Amazon Prime Day Reveals the Future of Loyalty

In just a couple of years, Amazon has turned its one-day anniversary sale into arguably the most successful loyalty campaign ever created. From its humble beginnings in 2015, Prime Day has amplified July 10th and 11th into retail’s mid-year equivalent of Black Friday…

14 Jul '17

Lindsay Bloom Loyalty Retail

How Grocers Can Increase Profit Margins with Actionable Customer Data

Last week’s news that Amazon acquired Whole Foods for $13.7 billion sent retail stocks plummeting and left many to wonder about the future of the grocery industry. The downward trend isn't new, however. Grocers have been experiencing profit losses due to increasing competition…

20 Jun '17

Lindsay Bloom Customer Data Engagement Retail

4 Problems A Customer Data & Engagement Platform Solves for Retailers

Consumer sentiment is clear: the current loyalty model is not working. There is an expectation that brands will engage with customers in a highly personalized manner at the time and channel of the customer’s preference. And despite knowing this expectation exists, most companies…

18 May '17

Lindsay Bloom Customer Data Engagement Retail

5 Customer Data Platform Use Cases for Retailers

In an omni-channel world, retailers are under immense pressure to differentiate themselves from competitors and deliver a consistent customer experience across all channels at every stage of the buyer’s journey. That’s a tall order for marketers that are limited by legacy technology that…

07 Apr '17

Lindsay Bloom Customer Data Engagement Retail

4 Ways Loyalty Can Help Retailers Succeed at Customer Identification

According to a recent Forbes article, 70% of retailers indicate customer identification as their top customer engagement priority. Retailers are struggling to identify customers as they enter their stores and continue to rely on customers providing information at point of checkout. Customers are…

17 Mar '17

Lindsay Bloom Customer Data Loyalty Retail

Customer Engagement Gone Wrong: When Bad Things Happen to Good Brands–Neiman Marcus

A couple weeks ago we discussed the pitfalls of West Elm’s customer engagement strategy. This week we’ll visit the scene of the customer engagement crime of another otherwise wonderful brand--Neiman Marcus--and try to provide some guidance using our experience helping hundreds of other…

13 Jan '17

Lindsay Bloom Engagement Loyalty Omnichannel Retail

How Can Retailers Create the Same Buzzworthy Experiences As Amazon Go?

Retail of the future has arrived, courtesy of Amazon. The e-commerce superpower has released plans for Amazon Go, a physical grocery/convenience store leveraging the power of mobile to allow for lightning fast “grab-and-go” checkout. Customers scan a QR code when entering the store,…

16 Dec '16

jfrazier Retail

Customer Engagement Gone Wrong: When Bad Things Happen to Good Brands–West Elm

I love West Elm. I aspire for my apartment to even slightly resemble a West Elm showroom floor. And so it is with a heavy heart that I tell you the tale of West Elm’s customer engagement gone wrong. This is a cautionary…

02 Dec '16

Lindsay Bloom Engagement Loyalty Omnichannel Retail

How Can Retailers Utilize Mobile Marketing to Incentivize Holiday Shoppers?

The holiday season is right around the corner, and the excitement for gift shopping is building for consumers and retailers alike. With this new season brings shifting trends and preferences for each shopper. One of the most important trends that should be on…

21 Oct '16

jfrazier Engagement Omnichannel Retail

4 Solutions to Retailers’ Top Mobile Engagement Issues

According to the DemandWare, Shopping Index Q1 2016, mobile has been the exclusive source of growth for digital visits and more than half of order growth in the last 12 months. And online isn’t the only place mobile is gaining traction. In a…

25 Jul '16

Lindsay Bloom Engagement Retail

Retail

Amazon Prime Day Reveals the Future of Loyalty

How Grocers Can Increase Profit Margins with Actionable Customer Data

4 Problems A Customer Data & Engagement Platform Solves for Retailers

5 Customer Data Platform Use Cases for Retailers

4 Ways Loyalty Can Help Retailers Succeed at Customer Identification

Customer Engagement Gone Wrong: When Bad Things Happen to Good Brands–Neiman Marcus

How Can Retailers Create the Same Buzzworthy Experiences As Amazon Go?

Customer Engagement Gone Wrong: When Bad Things Happen to Good Brands–West Elm

How Can Retailers Utilize Mobile Marketing to Incentivize Holiday Shoppers?

4 Solutions to Retailers’ Top Mobile Engagement Issues

Categories

Get notified when new guides and content are added to the blog