Retail Archives - Page 3 of 5

The Weekly Roundup 7/6

Welcome to the weekly roundup: a culmination of news, ideas and learnings from the SessionM world. Quote of the week: “The EU’s General Data Protection Regulation (GDPR) May 25, 2018 effective date has come and gone. We’re over a month in and by…

06 Jul '18

Sam Langrock Customer Data Management Data Privacy Retail

Amazon vs. Grocery: The Grocery Retail War Is On

It is no secret that the $800 billion dollar US grocery industry has been experiencing a period of upheaval since Amazon’s acquisition of Whole Foods last year. Angela Spivey, a food and beverage attorney at McGuireWoods LLP who is advising clients on how…

13 Jun '18

Katherine Dolphin Customer Data Management Retail

Customer Engagement Love Story: Nike

Nike doesn’t just create some of the best products in the athletic footwear and apparel industry. They also motivate and engage their customers in a personalized way that develops meaningful loyalty. While we can’t help other organizations come up with the next Air…

18 Apr '18

Sam Langrock Retail

Sharks in Retail: 4 Steps Towards Becoming a Disrupter

Retail is seeing the most intense disruption in history with the rapid rise of eCommerce and the adoption of big data technologies. There have been winners and losers during this period, as some retailers have defied gravity to float to the top while…

02 Apr '18

Micaela Kelly Retail

How Grocers Can Stand Out From Competitors

Grocers have always been a low margin business, but this poses a greater challenge than ever before when they’re up against a new set of competitors in online services, meal kits etc. and customers whose expectations cannot be met without the help of…

01 Mar '18

Lindsay Bloom Retail

Retail is Changing: How to Anticipate Your Customers’ Needs

The retail landscape is evolving. Companies like Walmart, Sears, JC Penney and Macy’s are closing stores left and right. It’s alarming but it’s actually a good thing. They’re getting back to their roots by paying more attention to each and every store and…

22 Feb '18

Micaela Kelly Retail

How to Motivate Luxury Shoppers to Spend More and More Frequently

Do loyalty programs work for luxury brands? It’s a fair question. The usual suspects of discounts and coupons don’t exactly scream high-end, but not to worry -- loyalty programs come in all shapes and sizes. In this blog post, we’re taking a closer…

15 Feb '18

Lindsay Bloom Loyalty Management Retail

Groundhog Day: Customer Engagement Mistakes Marketers Keep Making

A lot of marketers keep making the same mistakes over and over -- forgetting who they’re dealing with, not considering their customers’ perspectives, making it a one way relationship. To avoid everyday frustration and achieve real fulfillment marketers need to realize what Phil…

02 Feb '18

Lindsay Bloom Campaigns and Engagement Retail

Clienteling: A Definition, A Case & Brand Examples for Retailers

First things first -- what is clienteling? Back in the day, it was common to have a personal relationship with the local butcher, baker or what have you. You’d be greeted by first name when you walked in the door, and the person…

16 Jan '18

Lindsay Bloom Retail

Disruption in Retail: Customer Relationship Management Intersects the Internet of Things

We are living in the breakout period of big data and the proof is all around us. Every day the digital devices we interact with become smarter and more personalized, improving how they anticipate our needs and desires. The technology leap of utilizing…

09 Jan '18

Micaela Kelly Customer Data Management Retail

Retail