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  • Survival of the Fittest: Barry’s Goes Digital to Go the Distance

    This piece originally appeared on Mastercardservices.com Fitness brand Barry’s is known for its fun, high-energy immersive workouts in its signature Red Rooms, mimicking the experience of a nightclub. So, when COVID-19 struck in 2020, the pandemic looked like a potential knock-out blow. Almost overnight,…

    04 Oct '21

    SessionM Team Loyalty Management Sports

  • Weekly Roundup 2/11: Always moving

    Welcome to the weekly roundup: a compilation of news, ideas and learnings from the SessionM world.   Quote of the week: “Customer experiences and expectations are changing. Customers want connected experiences and everybody is facing this challenge...Between now and 2026, there is bound…

    15 Feb '19

    Micaela Kelly Loyalty Management Retail Sports

  • The Weekly Roundup 9/7

    Welcome to the weekly roundup: a compilation of news, ideas and learnings from the SessionM world. Quote of the Week: “No matter what industry you’re in there’s the imperative to know your end customer better”. - Neeracha Taychakhoonavudh, Senior Vice President of Industries…

    07 Sep '18

    Sam Langrock Sports

  • What Can the 2018 World Cup Teach Us About Customer Loyalty?

    What Can the 2018 World Cup Teach Us About Customer Loyalty? Tune into any of the World Cup matches and you’ll be greeted by thousands of bedecked fans wildly cheering on their home country. It’s a fanatical display of affection and loyalty that…

    26 Jun '18

    Patrick Reynolds Loyalty Management Sports

  • The Weekly Roundup 6/15

    Welcome to the weekly roundup: a culmination of news, ideas and learnings from the SessionM world. Quote of the week: “Technology has changed the consumer purchase journey. We need to make sure we seize the opportunities and prepare ourselves to give consumers what…

    15 Jun '18

    Sam Langrock Sports

  • The Weekly Roundup 6/8

    Welcome to the weekly roundup: a culmination of news, ideas and learnings from the SessionM world. Quote of the week: "What we're finding is when people dwell more, they select more. There’s a little bit of an average check boost." - Steve Easterbrook,…

    08 Jun '18

    Sam Langrock Restaurants Sports

  • How to Engage Out-of-Market Fans

    Being a sports fan is emotional. As the team goes, so goes its fans. Fans want to know all about the players and everything that’s happening and receive updates as they happen, so they can feel as close to the team as possible.…

    03 Oct '17

    Alex Hill Sports

  • How Sports Teams Can Increase Revenue with Personalized Engagements

    Your fans may have a love of the game in common, but in order to sell tickets, merchandise and concessions, you can’t treat them all the same. Season ticket members are a different breed than partial season ticket members and non-members are different…

    06 Jul '17

    Lindsay Bloom Sports

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