Sports Archives | SessionM

The Weekly Roundup 9/7

Welcome to the weekly roundup: a compilation of news, ideas and learnings from the SessionM world. Quote of the Week: “No matter what industry you’re in there’s the imperative to know your end customer better”. - Neeracha Taychakhoonavudh, Senior Vice President of Industries…

07 Sep '18

Sam Langrock Sports

What Can the 2018 World Cup Teach Us About Customer Loyalty?

What Can the 2018 World Cup Teach Us About Customer Loyalty? Tune into any of the World Cup matches and you’ll be greeted by thousands of bedecked fans wildly cheering on their home country. It’s a fanatical display of affection and loyalty that…

26 Jun '18

Patrick Reynolds Loyalty Sports

The Weekly Roundup 6/15

Welcome to the weekly roundup: a culmination of news, ideas and learnings from the SessionM world. Quote of the week: “Technology has changed the consumer purchase journey. We need to make sure we seize the opportunities and prepare ourselves to give consumers what…

15 Jun '18

Sam Langrock Customer Experience Sports

The Weekly Roundup 6/8

Welcome to the weekly roundup: a culmination of news, ideas and learnings from the SessionM world. Quote of the week: "What we're finding is when people dwell more, they select more. There’s a little bit of an average check boost." - Steve Easterbrook,…

08 Jun '18

Sam Langrock Restaurants Sports

How to Engage Out-of-Market Fans

Being a sports fan is emotional. As the team goes, so goes its fans. Fans want to know all about the players and everything that’s happening and receive updates as they happen, so they can feel as close to the team as possible.…

03 Oct '17

Alex Hill Engagement Sports

How Sports Teams Can Increase Revenue with Personalized Engagements

Your fans may have a love of the game in common, but in order to sell tickets, merchandise and concessions, you can’t treat them all the same. Season ticket members are a different breed than partial season ticket members and non-members are different…

06 Jul '17

Lindsay Bloom Engagement Sports

4 Customer Data Management Use Cases for Sports Teams

Sports teams are collecting a ton of customer data from all types of channels. However, putting that data to action is a major challenge for many of them. In this blog post, we’ll take a closer look at how an advanced customer data…

05 May '17

Lindsay Bloom Customer Data Engagement Sports

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