Welcome to Feature Friday, a short and sweet blog aimed to highlight something positive one of our favorite brands is doing in light of COVID-19. First up, is Taco Bell!
Eleven years ago two of our favorite brands (Taco Bell, and Doritos) teamed up to create and launch the celebratory menu item that would eventually unite the millennial generation with an explosion of flavor and nostalgia – the one and only Dorito Loco Taco. If you’re not familiar with the Dorito Loco Taco, it has quite the following, and is a customer favorite (me included). Aware of this loco obsession, on Tuesday April 7th Taco Bell offered free Doritos Locos Tacos redeemable for drive-thru only, to give back to their customers during this difficult time.
This was a great way to engage consumers in a fun and safe way during this pandemic. In addition to Taco Bell’s increasing social entrepreneurship by giving away drive-thru only free tacos, the global franchise has expressed its commitment to help feed healthcare workers, teachers, grocery store employees, and others in unique roles, around the world.
Taco Bell CEO Mark King shared on Twitter, “Beginning next week, we are turning all of our Taco Trucks into mobile commissaries, bringing food to community heroes and those who work in essential roles every day”. In fact, last week Taco Bell used one of its taco trucks to serve 2,500 employees collectively at USC’s Keck Hospital and Verdugo Hills hospital.
As social distancing continues and most of the brand’s locations transition to operating through drive-thru only, Taco Bell is working on ways to make ordering more efficient for ambulance and truck drivers who are unable to wait in drive-thru lines.
In addition to its commitment to help take care of people in essential roles, Taco Bell announced that the Taco Bell Foundation, “…has donated $1 million to No Kid Hungry. Additionally, customers can Round Up for No Kid Hungry at participating Taco Bell Restaurants from April to May 20.” No Kid Hungry has “provided more than $5 million in emergency grant funding to schools and community groups across the country feeding children during the pandemic.” You can read more about it here, and don’t forget to donate next time you go to Taco Bell!