How Smartphones Impact Consumer Decision Making

Prospective auto buyers in the US significantly narrow their vehicle consideration-set six months prior to a purchase, forcing brands to stay top of mind (eMarketer). With more and more consumers turning to their smartphones to research and compare vehicles, auto dealers and manufacturers need to be ready to act at the moment of impact.

Take a look at the infographic below to see exactly how smartphones impact the consumer decision making process from research to shopping to repeat purchase.

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