Mobile travel booking is on the rise and expected to grow to 76.3% (vs. just 45.9% in 2015) — which means $94.03 billion in sales vs. just $52.03 billion this year (eMarketer). And according to Google Analytics, conversion rates have increased 88% on mobile travel sites in the past year. These upward trends point to yet another way in which mobile marketing is changing people’s behavior throughout the customer journey. We wanted to gain a deeper understanding of the specific ways in which smartphones impact travelers’ decision-making, so we went straight to the source with a two part survey. Check out the infographic below to see the insights we uncovered from over 10,000 consumers!