In today’s world of rapid change and “innovate or die”, hearing that you’re headed for a code freeze can be scary news for marketers. Perhaps one of the only things scarier is the prospect of your site going down in the middle of a busy shopping season—which, of course, is exactly why many businesses institute code freezes in the first place.
The good news is that just because your dev team is on hold, doesn’t mean that your customer loyalty and engagement efforts have to be. In fact, loyalty doesn’t sleep. It needs constant nurturing and attention, and time is most definitely a factor.
So your coding is on hold. What can you do to continue building your relationship with customers?
If you’re looking for an answer, we put together a few recommendations in a recent article for Retail Customer Experience, titled “3 ways to improve retail customer loyalty during a code freeze”. Should you find yourself out in the cold, give it a read and let us know what you think!
We’d also love to hear from you—what do you during a code freeze?