We were honored to learn this month that SessionM is being recognized by the 2020 MarTech Breakthrough Awards as the “Best Overall Loyalty Marketing Platform.” This marks the second year in a row we’ve taken home a win in the program – in 2019, our CEO, Lars Albright, was named “Best MarTech CEO in 2019” just prior to the news of SessionM’s acquisition by Mastercard.
If you aren’t familiar with the MarTech Breakthrough Awards, the program strives to honor excellence and recognize the innovation, hard work and success in a range of marketing, sales and advertising technology-related categories. It receives thousands of applications each year, and this year was no different, with more than 2,750 nominations from over 15 different countries throughout the world.
At SessionM, we’ve been at the forefront of an evolution taking place in customer loyalty. Businesses are seeking to reinvent and improve loyalty programs to bring true value to increasingly digital consumers. Our goal is to help them to achieve these goals in new and creative ways, ultimately creating stronger and more profitable consumer relationships.
We earned this recognition for our unique ability to combine customer data management, analytics, POS offer management campaigns and engagement into a single, powerful platform that is purpose-built for personalizing customer interactions in a way that fuels loyalty. By approaching data management and deployment from a long history of experience in loyalty and omnichannel engagement, we built a platform that turns data into actionable real-time intelligence for marketers, sales and service professionals on the front lines.
James Johnson, Managing Director at MarTech Breakthrough, said it well: “With a clear vision towards customer data, personalization and engagement built for an increasingly digital and e-commerce powered world, SessionM stays on top of emerging loyalty trends and continuously enhances its platform accordingly to keep its clients on the cutting edge of technology. We’re thrilled to name SessionM as our ‘Best Overall Loyalty Marketing Platform’ and we congratulate the entire SessionM team on their well-deserved industry recognition.”
At SessionM, we believe the future of loyalty needs to be re-imagined to enable seamless digital experiences, and SessionM’s consumer-centric capabilities help us broaden our value to marketers across sectors in exciting new ways. This 2020 MarTech Breakthrough Award is a clear validation of the success and innovation in the SessionM platform and we are thrilled to receive this industry recognition.
Want to learn more about SessionM or interested in being a part of our award-winning team? Check out our careers page to see if any of our open positions could be a fit for you.
To learn more about MarTech Breakthrough Awards and view a full list of winners, click here.