The M Says | Page 2 of 23

Celebrating Customer Experience Day

October 1st marked the 3rd annual Customer Experience Day, which was created by the CXPA, a global non-profit organization for the customer experience profession. Yesterday celebrated the professionals and companies that make great customer experiences happen and at SessionM, we pride ourselves in…

02 Oct '19

Lindsay Bloom Customer Data Management

How to Set Up Your Loyalty Program for Success

Creating a successful loyalty program is difficult to do. You are competing not only with competitors in your space, but also for attention against every other program your customers belong to. According to Forrester, about 90% of online adults belong to at least…

01 Oct '19

Sam Langrock Loyalty Management

7 Reasons to Intern at SessionM

Today marks the first day of fall! This means that the season of sunscreen, ice cream, and unforgiving UV rays (plus equally unforgiving sunburns) is sadly over, and if you're a college student, so is internship season. It's crazy to think just a…

23 Sep '19

XiaoXiao Meng Get to Know Us

How Big Box Retailers Can Build Brand Loyalty

Let’s start with the basics, what is a “Big Box Retailer”? A Big Box Retailer is a store that occupies a large amount of physical space and offers a variety of products to its customers. Big Box Retailers are meant to be a…

19 Sep '19

Katherine Dolphin Retail

Three Ways to Keep Up with Your Fast Casual Customers

If there’s a common thread in the restaurant industry, it’s the topic: how do we keep our customers consistently coming back for more? Customers today want everything to be fast, convenient, delicious, trustworthy, personalized, valuable.. Hmm is that all? Facing these customer expectations…

11 Sep '19

Micaela Kelly POS Offer Management Restaurants

What to Expect: Your Journey at SessionM

I signed my offer letter to join SessionM as a Talent Acquisition Specialist last November. It’s easy to say the past nine months have been a time of growth, learning, and continued support from leaders. SessionM fits the true essence of a globally…

03 Sep '19

Leah Murphy Get to Know Us

How to Protect Your Restaurant from Falling Victim to Another Recession

Recession jitters are real in the US right now. Buzz around factory slowdown and deepening trade wars between the US and China have many consumers worried that our economy is becoming increasingly breakable. So what does the possibility of a recession mean for…

29 Aug '19

Katherine Dolphin Restaurants

Everyone Hates Customer Service. This Is Why.

This was the headline of a recent article in The Wall Street Journal. Naturally, I was drawn in to learn more about consumer sentiment towards customer service and to read about what methods companies are testing in this area. This article, however, took…

22 Aug '19

Lindsay Bloom Customer Data Management Loyalty Management

6 Ways to Enhance Your Loyalty Strategy

Every company across nearly every industry in the world is looking to enhance customer loyalty. From banks to retailers, to restaurants to healthcare institutions, and beyond; all have the goal of retaining their customers and motivating high-value behaviors. How can you break through…

20 Aug '19

Sam Langrock Loyalty Management

Much Ado About Loyalty

Loyalty, Loyalty, Loyalty. Why does such a straightforward concept create such a headache for marketers and executives? Maybe it’s because acquiring a new customer is anywhere from 5 to 25 times more expensive than retaining an existing one, or that increasing customer retention…

13 Aug '19

Micaela Kelly Loyalty Management

The Says