We were honored to learn this month that SessionM is being recognized by the 2021 MarTech Breakthrough Awards as the “Best Overall Loyalty Marketing Platform” for the third year in a row.
If you aren’t familiar with the MarTech Breakthrough Awards, the program recognizes the best companies, technologies, products, and services in the field of Marketing, Ad & Sales Technology. Each year the awards receive thousands of applications, and this year was no exception, with the program receiving 2,850 nominations from companies all over the world. Its panel of esteemed judges are senior-level, experienced marketing, ad, and sales professionals that have personally worked within the MarTech space and bring a balanced perspective of evaluation for the award nominations.
SessionM ensures brands can deliver best-in-class loyalty programs to their customers, fostering stronger and more profitable relationships. With SessionM, brands not only retain their most loyal customers, but also gain new advocates. By motivating their customer bases to replicate the behavior of their most successful customers, brands can fuel purchases, drive higher lifetime value, create incremental spend and much more.
According to this panel, SessionM earned this year’s recognition for our ability to combine customer data management, analytics, POS offer management, triggered campaigns and real-time engagement into a single, powerful platform that is purpose-built for personalizing customer interactions in a way that fuels loyalty. Backed by Test & Learn® analytics software, our platform identifies key performance drivers and recommends clear actionable steps, taking the ambiguity out of decision-making.
“Before the COVID-19 pandemic, a brand loyalty evolution had already begun as consumers’ loyalty has shifted towards more high-quality customer experiences, causing businesses to reevaluate, refine, or in some cases invent loyalty programs to better serve the increasingly digital customer base with a new set of priorities,” said James Johnson, Managing Director at MarTech Breakthrough. “SessionM is at the forefront of the customer loyalty evolution, ensuring that brands deliver best-in-class loyalty programs to customers, fostering stronger and more profitable relationships. Congratulations to the entire SessionM team for taking home the well-deserved award win for the ‘Best Overall Loyalty Marketing Platform’.”
By approaching data management and deployment from a long history of experience in loyalty and omnichannel engagement, SessionM has built a platform that uses first-party customer data to extract actionable real-time intelligence for marketers, sales and service professionals on the front lines.
At SessionM, we are reimagining the future of loyalty with seamless digital experiences and consumer-centric capabilities to broaden value to marketers across sectors in exciting new ways. This year’s MarTech Breakthrough Award is a clear validation of our continued success and innovation in the SessionM platform, and we are thrilled to receive this industry recognition.
To learn more about SessionM, visit https://www.sessionm.com/platform/
To learn more about MarTech Breakthrough Awards and view a full list of winners, click here.
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