Data-driven strategies are at the center of today’s most meaningful consumer touchpoints, yet half of organizations struggle with data siloed across systems and are unable to build a 360-degree customer view. That’s why we’re excited to share that SessionM, a Mastercard company, has partnered with the leading customer data platform provider Amperity to help the world’s biggest brands build even stronger and more profitable relationships with their consumers.
SessionM helps some of the world’s top brands—from QSRs and retailers to fuel and convenience and CPGs—build dynamic loyalty programs and superior experiences rooted in their customer data, leading to a 45% increase in customer lifetime value. The integration of AI-powered identity resolution and flexible customer profiles through Amperity’s Profile Accelerator for Mastercard brings together the brand’s own disparate data for a holistic consumer view within the SessionM platform. Giving brands richer knowledge across an enterprise of who their customers are and what they want allows customer-facing teams to deliver exceptional experiences that build loyalty and value by making consumers feel understood and appreciated.
For example, an apparel brand might have the email address of a customer who used guest check-out to purchase a dress last week in-store and be able to use it to link that purchase to the customer’s loyalty account. Having a granular view of where consumers previously engaged and what products they prefer lets brands incentivize them toward repeat purchases in their preferred channel and category, so it feels both seamless and rewarding to interact with the brand in the way that fits them best.
Amperity’s patented technology gathers and securely preserves brands’ data sources, creating unified customer profiles. Amperity reports productivity improvements for data management at 80%, with processes that typically take 8-10 months resolving in days or weeks. Amperity’s Profile Accelerator solution can help to provide more efficient data-driven loyalty, analytics, and marketing services rooted in responsible data practices.
Responsible use of data is critical to unlocking the next generation of relevant, rewarding loyalty experiences for consumers and brands alike. This collaboration builds on SessionM’s commitment to make that a reality—making it easier for brands to embrace best-in-class customer engagement in an ever-more digital world.
For more information about how we’re enhancing the accuracy of profiles and relevancy of customer engagement, read our solution brief.