The Presence & Prevalence of Mobile Loyalty in Retail [Infographic]

Our previous research has revealed that retail is one of the most popular app categories and receiving offers and rewards for being a loyal customer is one of the most popular app features. In order to gain a better understanding of specific trends in regards to mobile loyalty programs among retail app users, we surveyed over 4,000 consumers about their preferences. Check out the findings in the infographic below!