Welcome to the weekly roundup: a culmination of news, ideas and learnings from the SessionM world.
Quote of the week:
“The EU’s General Data Protection Regulation (GDPR) May 25, 2018 effective date has come and gone. We’re over a month in and by all accounts, the earth is still rotating, birds still visit my bird feeder, the sky remains blue, and the internet still appears to be working in the EU.” – Andy Dale. General Counsel & VP of Global Privacy at SessionM.
What is a CDP and what isn’t?
Great question! Lizzy Foo Kune, a Research Director at Gartner explains the differences in this piece for CMSWire. With many companies claiming that they’re a CDP or have CDP-like capabilities, this article helps to define different types of customer data technology and how they’re different from CDPs, as well as how they relate.
Now that you’ve figured out what a CDP is and isn’t, learn about the Customer Data and Engagement Platform!
A Customer Data and Engagement Platform is more than just a CDP. You can think of it as CDP + Engagement + Loyalty. With one platform, marketers can unify their customers’ data into a single operational profile across all channels in their marketing and digital ecosystem, execute on that data, and provide a highly personalized loyalty program. To learn more check out our new blog post, in which SessionM Senior Director, Solutions Consulting, Keith Lifschin breaks down how they give marketers the magic touch.
Can GDPR really create an opportunity for better customer engagement?
You heard it here first — GDPR is good for global brands interested in deeper, more personalized, real-time engagement with known customers. Learn more by checking out this article SessionM VP of Global Privacy, Andy Dale wrote for ITProPortal.
Back to the Future came out how long ago?
The blockbuster hit came out 33 years ago on July 3rd. So hop in our DeLorean as we go back in time to the heyday of brick-and-mortar retail, to learn lessons that can improve modern day customer loyalty.
Happy Fourth of July!
Independence Day isn’t typically a holiday of resolutions or predictions, but last year SessionM CMO Patrick Reynolds gave us several of both in his Consumer Engagement Revolution piece. The way customers interact with brands is changing, and providing them with the right message, at the right time and with the right offer is becoming table stakes for the world’s largest brands.