Welcome to the weekly roundup: a culmination of news, ideas and learnings from the SessionM world.
Quote of the week:
“Data needs to be at the core of marketers’ interaction with customers and being able to seamlessly integrate multiple data sources into a holistic profile is invaluable to today’s global brands. Built with this data-centric capability in mind, our platform allows our global customers to inspire loyalty and increase frequency, spend and satisfaction.” – Lars Albright. Co-Founder & CEO of SessionM.
Verified by Gartner
SessionM has been named in both the 2018 Gartner Magic Quadrant for Mobile Marketing Platforms and the Gartner Market Guide for Customer Data Platforms for Marketing, further proving that SessionM is at the forefront of innovation when it comes to customer data and engagement. Check out our press release to learn more.
The Key to Unlocking Customer Data in the Restaurant Industry
To develop meaningful customer engagement and rewards programs, restaurant marketers need an easier way to access customer data. Download our new white paper, The Key to Unlocking Restaurants’ Most Valuable Data to find out how advanced technology can influence greater loyalty and spend.
When the American Express Plenti rewards program launched in 2015 it seemed like a great option for the everyday consumer. SessionM CMO Patrick Reynolds explains what triggered the downfall and lessons marketers can take to ensure their rewards program doesn’t have the same fate.
48 Pages of CDP
Looking for some light reading material? MarTech Today published their new MarTech Intelligence Report on Enterprise Customer Data Platforms: A Marketer’s Guide, which examines the market for CDPs and the considerations involved in implementation. SessionM and 18 other vendors are profiled in the report. If a near-fifty page report seems a bit too long, they also published a great article on the growth of the Customer Data Platform.
Can Retailers Keep Up?
From lack of product availability to a challenging checkout process, there are many steps in the retail landscape that can cause a customer to take his or her business elsewhere, particularly in the digital age. And according to new Salesforce data, that abandonment can ultimately be driven by a retailer’s inability to keep pace. Don’t fall behind, read this piece from Footwear News.
Show Me Your Apps
On August 15th, Einstein Bros. Bagels ran a promotion where customers could receive a free bagel. The catch? To receive the bagel, customers had to show at least one restaurant app downloaded on their smartphone. Starbucks, McDonald’s, Chipotle, whatever, as long as the customer had a restaurant app downloaded they were walking out of Einstein with a free bagel and probably a smile (you’d smile too if you got a free bagel). While Money proclaimed this as the weirdest promotion ever, it’s among a growing trend of restaurants trying to find creative ways to get consumers to download and use their app. Check out our blog on maximizing mobile order data to understand why it’s so important that restaurants keep users engaged with their digital channels.