Welcome to the weekly roundup: a culmination of news, ideas and learnings from the SessionM world.
Quote of the week:
“Instead of focusing so heavily on holiday marketing to capture their share of consumers’ wallets, brand and retail marketers are better off with a strategy that focuses on the lifetime value of a customer”. – Patrick Reynolds. Chief Marketing Officer at SessionM
Why am I receiving emails about going back to school?
It’s that time of the year again. Back-to-school season is underway, and with it has come a barrage of campaigns and promotions irrelevant to the majority of people receiving them. SessionM CMO Patrick Reynolds discusses why marketers need to view consumers from a holistic perspective and treat events such as back-to-school season as one element of a data-driven, personalized approach to building long-term customer value.
Rethinking your loyalty program?
Loyalty programs need to go beyond point-based, purchase-based, transactional programs to deliver the types of frictionless, relevant and service-driven experiences customers crave. With organizations who have multiple customer touchpoints and channels, operational silos can create a disjointed and confusing customer experience and lead to the loss of loyalty. To make sure your program stands out among your competitors’ read our new blog post to learn three ways your organization can shorten the time to value.
What’s the difference between CDPs and Personalization Engines?
Customer Data Platforms and Personalization Engines are two solutions that claim to personalize data and experiences. Our new blog post takes an in-depth look at the main differences between both, and highlights how each can help businesses deliver smarter engagements for deeper customer loyalty.
Time to value: the currency of data operations
Solving the huge demand for analytics drawn from vast amounts of data sources while delivering insights in time to be actionable, is a core challenge for enterprises that seek to compete with agile, data-driven competitors. Check out this interesting article from Forbes on why the speed with which enterprise organizations can get value from their data matters, It matters a lot.