Welcome to the weekly roundup: a culmination of news, ideas and learnings from the SessionM world.
“The objective behind The Cosmopolitan’s technology advancements is to make accessibility easier for our guests in addition to delivering a more personalized experience” – Tom Evans, Chief Marketing Officer at The Cosmopolitan of Las Vegas. (Casino City Times)
The dog days of summer
Last Sunday was National Dog Day, and to celebrate we had employees submit photos of their good girls and boys to featured in our August employee newsletter. Featured below is Maisie, the furry companion of SessionM Campaign Specialist John Slade. National Dog Day is celebrated August 26th annually and was founded in 2004 by Pet & Family Lifestyle Expert and Animal Advocate, Colleen Paige, to bring attention to the plight of animals and encourage adoption. The mission of National Dog Day is to help galvanize the public to recognize the number of dogs that need to be rescued each year and acknowledges family dogs and dogs that work selflessly each day to save lives, keep us safe and bring comfort.
Data privacy is a science
“Privacy may be linked to art, but data privacy is increasingly becoming less art and more science”. SessionM VP of Global Privacy Andy Dale discusses the importance of a scientific approach to security in our new blog post.
Personalization making waves in Vegas
The Cosmopolitan of Las Vegas has unveiled new technology advancements meant to transform their website, identity management and rewards program. Along with these advancements is Rose, the first ever Artificial Intelligence-based SMS chatbot to serve casino loyalty customers in the hospitality space. Read more about their impressive new technology initiative in this article from Casino City Times.
Customer loyalty, the new advanced statistic in baseball?
The Oakland Athletics announced that they will no longer offer season tickets in 2019. Instead they will be replaced by a new membership program called A’s access. According to A’s Chief Operating Officer Chris Giles in an interview with Clarus Commerce they’ve already started to experience some success, “We have our own very high-level fans. We have to grow out average attendance by 10,000 per game and this is one way that we think can help achieve that goal. The reaction has been very positive. We’ve actually seen an increase in average spend per existing customer, which was very surprising to us. That was our chief concern”. For more information on how professional sports organizations can create deeper fan loyalty check out our blog post on how teams can increase revenue with personalized engagements.
We’re no longer tethered to the cash register
The cash register is changing, mobile payment and ordering have created a reality where brands can connect with customers at any time or place. Check out VentureBeat’s article on 4 reasons to embrace AI’s impact on the point of sale to discover how companies can leverage the wealth of data these channels will provide.
What is a data lake?
Thankfully our handy friends at Forbes are here to explain that for us. Check out their super-simple explanation for anyone, to find out what a data lake is, what a data warehouse is, and how they differ and compare when it comes to data, agility, users, and security.