For over two years during the run up to the effective date of the EU General Data Protection Regulation (“GDPR”), marketers were inundated with “what you need to know” pieces, or “top impacts to your business” articles about the new rules. It’s déjà vu with the California Consumer Privacy Act (‘CCPA”) which is slated to become effective on January 1, 2020. Scores of marketing tech vendors from the top to the bottom of the funnel will “cover” CCPA with the same unhelpful, super-high-level articles and compliance tips like “make sure you know the different types of customer data you have.”
I prefer not to provide canned “advice” or “top 5 gotchas” of the CCPA. Instead, I’ll simply note what I consider the really big things to care about if you’re a digital marketer in data privacy-sensitive 2019.
It’s time to level up the CCPA conversation. The CPPA is one set of potential compliance tasks. Looking deeply at the bigger picture with your tech partners is the true “compliance” win.
Making your data actionable so you can make your customers more loyal and profitable.