Customer Data Management

SessionM’s customer data management solution creates a unified view of the customer, enabling smarter targeting, personalization and real-time interactions

Overview of Customer Data Management

SessionM’s customer data management solution creates a unified view of each customer enabling smarter targeting, personalization and real-time interactions. These, in turn, enable a truly one-to-one customer experience, incentivizing customers to be loyal, as opposed to generic transactional relationships that ultimately incentivize churn

Single Customer Profile

Unify data from different channels and systems to create a single customer profile that is instantly accessible and operationalized for use across all customer facing operations

  • Unified Customer Profiles

    SessionM ingests, unifies and enriches data streaming into the platform from a variety of touchpoints

  • Orchestrate Data

    Declared, observed and predictive data is tied to each individual customer profile, and updated as customers take action

  • Uncover Insights

    Afforded with a deeper understanding of customer behavior helps marketing, customer service and in-store staff deliver smarter and more personalized interactions

Real-time Orchestration

A proprietary rules engine triggers the orchestration of data both through the platform or externally to third party systems.

  • Real-time Segmentation

    Create dynamic audience segments based on calculated metrics or behaviors that update in real-time as customers take action. Create audiences to target specific customers, whether they are at risk of churn, purchase frequently, or have a high lifetime value — execute an engaging strategy at scale

  • Personalized Campaigns

    Increase campaign time-to-value by orchestrating seamless engagements in real time. SessionM has native engagement capabilities enabling marketers to send engagement via push, SMS, email, and more

  • Offers & Loyalty

    Offers can be triggered in real time based on customer behavior, point or tier status, or based on an annual event such as a birthday or anniversary. Offers are redeemable across e-commerce platforms or at the in store point of sale

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Making your data actionable so you can make your customers more loyal and profitable.

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