Customer Data Management

SessionM’s customer data management solution creates a unified view of the customer, enabling smarter targeting, personalization and real-time interactions

Overview of Customer Data Management

SessionM’s customer data management solution creates a unified view of each customer enabling smarter targeting, personalization and real-time interactions. These, in turn, enable a truly one-to-one customer experience, incentivizing customers to be loyal, as opposed to generic transactional relationships that ultimately incentivize churn

Single Customer Profile

Unify data from different channels and systems to create a single customer profile that is instantly accessible and operationalized for use across all customer-facing operations

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Cross-Channel Data Ingestion

Prepare and ingest the initial customer data set as well as any subsequent data from ongoing transactions using a variety of methods

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Audience Segmentation

Create targeted audiences to execute more personalized engagement and ultimately drive revenue

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Real-Time Orchestration

A proprietary rules engine triggers the orchestration of data both through the platform or externally to third party systems

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Single Customer Profile

Unify data from different channels and systems to create a single customer profile that is instantly accessible and operationalized for use across all customer facing operations

  • Unified Customer Profiles

    SessionM ingests, unifies and enriches data streaming into the platform from a variety of touchpoints

  • Orchestrate Data

    Declared, observed and predictive data is tied to each individual customer profile, and updated as customers take action

  • Uncover Insights

    Afforded with a deeper understanding of customer behavior helps marketing, customer service and in-store staff deliver smarter and more personalized interactions

Cross-Channel Data Ingestion

Prepare and ingest the initial customer data set as well as any subsequent data from ongoing transactions using a variety of methods.

Initial Data Ingestion

Initial Data Ingestion

SessionM Sync, an Extract, Translate, and Load layer (ETL) is provided for the high-speed ingestion of data sources, such as customer data, product catalog/menu data, and venue data. This ETL layer is a general purpose tool that enables the creation or update of multiple records quickly (>100/s). SessionM Sync closely monitors ETL processing and is able to generate reports/alerts based on status changes or failures.
Quality Assessment

Quality Assessment

The SessionM Solutions Team first analyzes the data for quality and consistency. This process dictates the amount of data hygiene that needs to be applied to the initial ingest and the rules that must be applied to any ongoing ingest.
Ongoing Support

Ongoing Support

The SessionM Platform is able to assemble customer data and behaviors from disparate systems including in-store activities and purchases, web-based browsing journeys, and mobile app engagements, appending them all to a single record. There are a variety of methods available to integrate data streams with the platform, covering all potential touchpoints with your customers.

Audience Segmentation

Create targeted audiences to execute more personalized engagements and ultimately drive revenue.

Target Audiences
Target Audiences
Target Audiences

Audiences can be built based on standard demographic attributes such as age or state, as well as customer behavioral attributes such as customer lifetime value, risk of churn, and recency, frequency and spend.

Dynamic and Static Audiences
Dynamic and Static Audiences
Dynamic and Static Audiences

Customers can qualify in and out of segments, which automatically update based on customer behavior. Marketers can also set up static audiences to view trends such as seasonality, or lock down a specific audience

Audience Composition
Audience Composition
Audience Composition

Break down each audience with a snapshot by any attribute to quickly determine composition of each audience. View metrics such as recency, frequency and monetary spend

Real-time Orchestration

A proprietary rules engine triggers the orchestration of data both through the platform or externally to third party systems.

  • Real-time Segmentation

    Create dynamic audience segments based on calculated metrics or behaviors that update in real-time as customers take action. Create audiences to target specific customers, whether they are at risk of churn, purchase frequently, or have a high lifetime value — execute an engaging strategy at scale

  • Personalized Campaigns

    Increase campaign time-to-value by orchestrating seamless engagements in real time. SessionM has native engagement capabilities enabling marketers to send engagement via push, SMS, email, and more

  • Offers & Loyalty

    Offers can be triggered in real time based on customer behavior, point or tier status, or based on an annual event such as a birthday or anniversary. Offers are redeemable across e-commerce platforms or at the in store point of sale

Related Resources
A Restaurant Buyer’s Guide to Customer Engagement & Loyalty Platforms
White Papers
A Marketer’s Guide to Rebooting Your Loyalty Program
White Papers
How Lakeshore Rebuilt Its Loyalty Program Using Effective Customer Listening
Videos

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