eMarketer, Customer Experience Roundup How Digital Factors Are Fueling More Personalized Content (August 2018)
More than two-thirds of respondents said an offer just for them is more important than a promotion sent to everyone.
Whether you subscribe to the 80/20 rule or not, it’s clear that your best customers are economic engines for your business. Understanding what each customer has done and is doing (even at this exact moment) enables you to calculate the next best offer or engagement to maximize lifetime value potential for every customer.
Through Machine Learning and AI algorithms, each customer’s forward looking economic potential can be calculated and updated with each new purchase. Each customer engagement can then be governed accordingly.Learn more
There are certain behaviors (returns, service calls, declining frequency…) that are early indicators of potential churn. The absence of data, little or no signs of engagement, can indicate the same risk. Score each customer’s risk and act before churn occurs.Learn more
As each customer creates data, it’s streamed into the platform, stored in the cloud, and operationalized for use across any of your departments and systems.
Customer profiles update as events occur, and can be leveraged by multiple departments such as customer service, loyalty departments, and marketing.
The SessionM platform prepares and ingests the initial customer data set as well as any subsequent data from ongoing transactions using a variety of methods.
An intelligent engagement strategy begins with precise segmentation. With powerful customer data management at the foundation, marketers can create targeted audiences to execute more personalized engagement and ultimately drive revenue.
Don’t just understand what each customer’s doing, act on it. The SessionM Platform can execute within the platform or direct other parts of your marketing stack to take appropriate action. ‘Rip and Replace’ is not a strategy. Interoperability is crucial.
SessionM's partnership with Salesforce digital marketing software connects interactions from any channel or device and combines customer data and behaviors to create real-time relevant communication.
The SessionM platform complements Hathway's digital consulting and experience design work, helping brands to create long-term customer relationships and personalized experiences across content, commerce and loyalty.
SessionM works with Movable Ink's Visual Experience Platform to enable best-in-class brands to deliver real-time experiences that are always up-to-date, right to the customer's inbox.
SessionM's leading technology coupled with DEG's vast depth of knowledge from developing and evaluating a broad spectrum of website design, ecommerce and digital marketing strategy, delivers innovative solutions for the world's top brands.