SessionM’s CDP capabilities allow you to determine the next best product, offer or experience for each individual customer. Our Campaigns & Engagement capabilities enable marketers to deliver those across any channel at any time whether your campaign is scheduled (Valentine’s Day Sale!) or triggered (Add one sweater to your cart now and get a free scarf at checkout). Execution and delivery can happen either directly through our Gartner-cited campaigns module, or you can use the platform as an orchestration tool to execute through one of your other technologies-- most of which we’re already directly integrated with.
Gartner Critical Capabilities for Mobile Marketing Platforms (October 2018)
“The platform garnered Good scores across all critical capabilities, with particular strengths in audience segmentation, event-triggered engagement and real-time offers. Its audience module supports multidimensional segmentation to enable more targeted engagement.”
You know who your customers are. Using one intuitive platform, through push notifications, email and in-app messages, deliver the types of personalized experiences that show your customers your care about their loyalty.
Focus on driving incremental value on a per customer basis in addition to rewarding existing behavior by guiding specific behaviors with action-based promotions to drive a specific SKU purchase, increasing frequency, or refer a friend.
No two customers are the same. Their experience shouldn’t be either. Drive incremental spend and advocacy by delivering personalized customer journeys that make a morning customer an evening customer, a once-a-month buyer a biweekly regular.
ROI on a targeted test and learn campaign for a retail client
increase in campaign participation rate with positive ROI for retail client
increase in average spend per member for retail client
Stephanie Perdue CMO, TGI Fridays
“When TGI Fridays first launched our original loyalty program in April 2008, we were the first big player in casual restaurants to have a loyalty program. Now that others are catching up, we’re taking another leap forward and bringing our guest experience to a whole new level...SessionM is the ideal partner to work on this groundbreaking push with.”
Making your data actionable so you can make your customers more loyal and profitable.