Omnichannel Customer Engagement

SessionM’s data management capabilities allow you to determine the next best product, offer or experience for each individual customer throughout all your channels.

“The platform garnered Good scores across all critical capabilities, with particular strengths in audience segmentation, event-triggered engagement and real-time offers. Its audience module supports multidimensional segmentation to enable more targeted engagement.”

Gartner Critical Capabilities for Mobile Marketing Platforms (October 2018)

True personalization requires an understanding of what the customer has done historically as well as what is happening right now.

Without data latency, campaign execution for marketers is reduced from weeks to real-time for effective marketing at the moment of impact.

Benefits

  • Personalized, Relevant Outreach

    You know who your customers are. Using one intuitive platform, through push notifications, email and in-app messages, deliver the types of personalized experiences that show your customers your care about their loyalty.

  • Win at Moments of Impact

    Focus on driving incremental value on a per customer basis in addition to rewarding existing behavior by guiding specific behaviors with action-based promotions to drive a specific SKU purchase, increasing frequency, or refer a friend.

  • Drive Behavioral Change

    No two customers are the same. Their experience shouldn’t be either. Drive incremental spend and advocacy by delivering personalized customer journeys drive high value behaviors.

$0K

incremental revenue in a single campaign through machine learning for retail client

0%

increase in purchases of targeted product via email campaign for QSR client

0.9x return and 16%

increase in spend on campaign targeted at new enrollments for CG client

Proven Results

“When TGI Fridays first launched our original loyalty program in April 2008, we were the first big player in casual restaurants to have a loyalty program. Now that others are catching up, we’re taking another leap forward and bringing our guest experience to a whole new level...SessionM is the ideal partner to work on this groundbreaking push with.”

Stephanie Perdue CMO, TGI Fridays
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Related Resources
Customer Analytics: Take the Data-Driven Path to More Profitable Customers
White Papers
Delivering Unified Customer Experiences for Deeper Loyalty
Videos
Customer Analytics One Sheet
Product One Sheets

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