Campaigns & Engagement

SessionM’s CDP capabilities allow you to determine the next best product, offer or experience for each individual customer. Our Campaigns & Engagement capabilities enable marketers to deliver those across any channel at any time whether your campaign is scheduled (Valentine’s Day Sale!) or triggered (Add one sweater to your cart now and get a free scarf at checkout). Execution and delivery can happen either directly through our Gartner-cited campaigns module, or you can use the platform as an orchestration tool to execute through one of your other technologies-- most of which we’re already directly integrated with.

“The platform garnered Good scores across all critical capabilities, with particular strengths in audience segmentation, event-triggered engagement and real-time offers. Its audience module supports multidimensional segmentation to enable more targeted engagement.”

Gartner Critical Capabilities for Mobile Marketing Platforms (October 2018)

True personalization requires an understanding of what the customer has done historically as well as what is happening right now.

Without data latency, campaign execution for marketers is reduced from weeks to real-time for effective marketing at the moment of impact.

Benefits

  • Personalized, Relevant Outreach

    You know who your customers are. Using one intuitive platform, through push notifications, email and in-app messages, deliver the types of personalized experiences that show your customers your care about their loyalty.

  • Win at Moments of Impact

    Focus on driving incremental value on a per customer basis in addition to rewarding existing behavior by guiding specific behaviors with action-based promotions to drive a specific SKU purchase, increasing frequency, or refer a friend.

  • Drive Behavioral Change

    No two customers are the same. Their experience shouldn’t be either. Drive incremental spend and advocacy by delivering personalized customer journeys that make a morning customer an evening customer, a once-a-month buyer a biweekly regular.

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ROI on a targeted test and learn campaign for a retail client

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increase in campaign participation rate with positive ROI for retail client

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increase in average spend per member for retail client

Proven Results

“When TGI Fridays first launched our original loyalty program in April 2008, we were the first big player in casual restaurants to have a loyalty program. Now that others are catching up, we’re taking another leap forward and bringing our guest experience to a whole new level...SessionM is the ideal partner to work on this groundbreaking push with.”

Stephanie Perdue CMO, TGI Fridays
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