Customer Data Analytics

SessionM strives to make data actionable in real time, with the goal of allowing marketers to create engagements powered by data, that facilitate personalization at an individual customer level.

Every customer engagement begins with data and how it can be leveraged to make each customer more loyal and each engagement more profitable.

Using purchase and activity history as well as other latent factors, the SessionM Platform is able to predict customer preferences that influence affinity, motivation, and intent to purchase.

Benefits

  • Liberate data into actionable information

    Gain insights into the metrics most meaningful to your brand - how often customers visit and how much they are spending - to create the foundation for intelligent marketing campaigns

  • Sophisticated modeling, simple reporting

    Track and capture data from all channels in your customer journey and combine each source to provide robust customer-level analytics, eliminating blind spots or separate instances in reporting

  • Confidently trigger the next best action

    Our robust product recommendation engine uses historical purchase behavior to predict the probability of “liking” a specific product or group of products

$0

increase in LTV across over 1M customers for a retail client

0%

reduction in churn for retail client

0%

increase in customer lifetime value

Proven Results

“SessionM garners praise from references for the quality of its team, hands-on involvement with deployment and integration, responsive support, and robust reporting capabilities. Several references note that SessionM is instrumental in helping drive incremental revenue and improving customer experience.”

Gartner Magic Quadrant for Mobile Marketing Platforms, July 2018
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Making your data actionable so you can make your customers more loyal and profitable.

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