Customer Lifetime Value (CLV)

Customer lifetime value is a forward-looking metric that calculates projected revenue each customer will generate with a brand – giving brands a valuable snapshot of each customer for relevant action.

Customer Lifetime Value (CLV)
Knowing each customer’s lifetime value helps marketers drive retention rates by driving targeted actions that are both relevant and timely. This calculation can be used in audience segmentation for special rewards or offers to motivate your most valuable customers to engage with your brand

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