Customer recency, frequency and monetary spend (RFM) are historical metrics calculated for each individual customer for more personalized and impactful targeting.
RFM Metrics
Send relevant messages to customers at the moment of impact to drive incremental spend. Target customers who have not purchased in 30 days with a special offer on his or her favorite product to get them back in the door, and at the same time send everyday purchasers an upsell offer to drive basket size.
